NAVARA WORKS HARD, PLAYS HARD
Most utes in the market are either suited to work or play, not both. The Nissan Navara is both Tough at Work and Hard at Play. The new multi-media campaign from Whybin\TBWA Melbourne highlights how with a Navara you can get the best from both work and after hours play. The commercial highlights how these days the lines between the two are blurred, creating a humorous look at what a Navara driver does with his work tools after hours. This message for Navara has been strongly leveraged through TV, radio, print, OOH, DM and online.
Whybin\TBWA Melbourne managing director, Andrew Scott, said thecreative challenges conventional uses for the ute to talk to today’stradesman: “This is a compelling new offer from Nissan, presenting Australian tool men with a vehicle that plays as hard as it works. The creative captures the essence of the self-made Aussie blokewho is unpretentious and values their mates, family and fun. The NissanNavara ticks all their boxes – power, towing, style and comfort –making it the ideal utility vehicle for all facets of life, no matterhow extreme.”
Anonymous comments that are constructive are welcome on all posts relating to new creative work.
Negative or smartarse comments are also welcome, but will only be accepted fromreal people with a valid email address.
32 Comments
I am positively delighted to see that these negative nancies must now own up to their negativity!
so no-one can have a point of view then?
why bother having a comment section when we can only say positive things.
Fuck, do we live in china!???
what a joke.
I think some spots will require the anonymous disclaimer while others won’t. That’s the unfortunate thing about opinions… most are the same.
11.31, nobody is saying you can’t still comment negatively or even stupidly. Only now those type of comments need to have a name attached to them. If you feel so strongly about your right to comment negatively then surely you’d want to stand by those comments.
I think there is a valid reason to allow anonymous comments. It’s a very small industry and anyone who criticises another’s ad, honestly etc, may find that it prejudices their job chances at a later date. Especially given how sensitive the egos of some in this industry are.
Where are the credits?
You can have a point of view you coward. Just put your name to it.
1:10
If you have good opinions, tastes, sensibilities etc. a good CD will hire you. Esp if you’re giving them advice about how maybe they could improve their campaign next time. If you’re not dumb and arrogant that is. Even if you’re wrong, they’ll respect it.
So have confidence in what you stand for and sign your name.
Un-less of course you’re just bitter and need to vent your own frustrations by having a gut-less dig. Which let’s face it; this is what this site was becoming famous for. Not the work.
Where do you stand?
Jeff Wilson
Interesting. My post, which discussed the work, wasn’t posted by CB. It appears that it’s more important to slag off everyone’s commenting style.
Ah well.
When are you morons gonna get it? If you have something to say that’s not positive, put your name to it.
Am I to take it that, by the lack of any comment about this work, that most people don’t like it anonymously?
Great effort, a break from the norm for Nissan. Outdoor looks good aswell.
Shit yeah, not even one comment about the Navara spot – proof that this blog isn’t about the work at all.
12.26
what exactly was positive about your comment?
if we can’t bitch anonymously, everyone should be forced to put their names on every comment, positive and/or negative.
otherwise this site’s going to get really boring.
Youtube bobcat soccer. Given the mundane Ho hum car ads this rocks. (I think it was an ad). Very brave. Game on.
I love it. Auotmotive is so same-old, same-old, nice to see client willing to take risks.
Andy Lish wrote it.
You tube: Top Gear Car Football….
http://www.youtube.com/watch?v=SIeu7_-iwdw
I hate you tube – all my ideas have been done
It’s important to always remember what the little rabbit’s mum said in Bambi.
“If you can’t say nothing nice, don’t say nothing at all.”
Of course, we all use the same principle in our agencies, don’t we? We just say everything is nice and wonderful, never ever disagreeing or pointing out teensie little errors or even major issues of theft. We just smile and say everything is lovely.
In fact, we’d say it’s lov-er-ly.
All I want is a blog right here
Far away from the critics’ sneer
Where everything gets a great big cheer
Oh wouldn’t it
Be lov-er-ly
If my ad’s crap, well now that’s okay
And if I pinched it, well please don’t say
Write something nice then look away
Oh wouldn’t
It
Be
Lov-er-ly
Lov-er-ly
Wouldn’t it be….lov-er-ly
To me, this blog is a bit like elections. By commenting, you vote on how good or bad you think an ad is, and, by implication, how our industry is doing.
(The quality of the comments themselves say a lot about that – most of it not very positive.)
But now this blog, like unions, insists that an anonymous vote is against the spirit of comradeship. Unless, of course, you vote in a certain way.
Not good. Not good at all.
Don’t get it.
Got horribly beaten up on this blog once, so I normally steer clear of saying anything.
But…
Of course this spot was based upon the Top Gear Car Football. Freely admit it.
No foul play ref.
Ever noticed when a good ad is posted, responses are positive?
Don’t need to be told can’t heap the crap at crap.
Post sweet ads/stories,all will be good.
Post crap, get the crap.
The IQ of this blog has soared since the new rules came into place.
Even the debate about the debate shows a rare level of civility and literacy.
To the would be blog poets.
Ever written an ad or anything that ever got noticed?
Oooooo….12.26am…..somebody’s angry…
Sorry 5.24, but I don’t think 11.20 was meant to be poetry.
It’s pretty obvious that it’s from the Sound of Music.
A parody – you know, those things all us ad people do over and over and think we’re really funny, but really we’re not.
But at least his/her version of the lyrics scanned in pretty well the same rhythm as the original song.
Anyway, you seem to have noticed it – even if you didn’t get it.
(Also like a lot of advertising I see.)
the ‘poetry’ was My Fair Lady (Wouldn’t it Be Lovely)…..not the Sound of Music…….
Fair enough. You are right.
Wrong musical, 11.02.
It’s from My Fair Lady.
What has this got to do with the ad? No-one sings in it anyway do they?
Or did I miss that bit?
Since so many people are keen to discuss subjects other than article in question, wouldn’t it make sense to have an Open Forum spot once a week?
Just a suggestion.
I’ll happily share the royalties.
8.45 Doesn’t matter who wrote it.