Nature’s Own launches new ‘For Nature. For You.’ campaign via Publicis Worldwide Australia

Sanofi’s Australian vitamin and supplement brand, Nature’s Own has launched a multi-channel campaign via Publicis Worldwide – showcasing the brand’s new partnership with Greening Australia.

Premised on the brand’s belief in the power of nature to restore, re-energise and revitalise our bodies, the ‘For Nature. For You.’ campaign highlights the connection between our health and our planet.

The campaign is aimed at demonstrating Nature’s Own’s commitment to sustainable, eco-friendly practices in the making of their products, packaging, and ingredients, and to looking after nature, as nature looks after us.

With creative by Publicis Worldwide, the campaign targets consumers that are increasingly conscious about what they put in their bodies, and who want to support brands that are kind to the planet. Campaign activity includes free-to-air, subscription, and on-demand TV, digital and social media, and trade activations in grocery stores and pharmacies.

With the insight that in 2022, our natural environment is under more pressure than ever, by partnering with Greening Australia on their ‘Nature in Cities’ project as part of the campaign, Nature’s Own supports the re-greening of cities and urban spaces. This includes the planting of thousands of plants, and the restoration of native species in Sydney and Adelaide regions.

Says Michael Duffy, head of category growth hub at Sanofi: “Many brands talk about purpose, but when a brand truly embraces it, everything it does becomes meaningful. For Nature’s Own, this campaign is the culmination of hard work, and understanding what is important to us, our consumers, and our communities – including what this means for the way we do business. Sustainability is a commitment to a journey, and while we’ve still got a long way to go, the ‘For Nature. For You.’ campaign is our first opportunity to share our vision, intent and progress with our consumers.”

Says Ryan Petie, executive creative director, Publicis Worldwide: “Nature’s Own has something true to say about their sustainability path. They’ve invested in all the right things; from packaging changes to sustainable power in their factories – and now this partnership with Greening Australia. Our hope is that it inspires Australians to support brands that are not taking our nature for granted but nurturing it.”

Says Paul Della Libera, director of nature in cities and great southern landscapes for Greening Australia: “As we all strive for happy, healthy and connected lives, the link between human and environmental health has never been more apparent. We need to act on environmental challenges and our partnership with Nature’s Own is helping us to restore natural ecosystems – increasing vital habitat for wildlife and building cool, green corridors where people can reconnect to nature and each other.”

The ‘For Nature. For You.’ campaign will commence in early March 2022.

Sanofi
Michael Duffy, Head of Category Growth
Mark Ho, Category Lead Wellness
Kelly Brightwell, Senior Brand Manager Nature’s Own
Brodie Elliott, Brand Manager

Publicis Worldwide Australia
Ryan Petie, Executive Creative Director
Ian De Raat, Associate Creative Director Art
Christian McKechnie, Associate Creative Director Copy
Emilie Almond, Group Account Director
Fraser Coss, Account Director
Vicki Lee, Director of Broadcast & Content
Chris Moore, Senior Producer

Media – Foundation
Liz Wigmore, General Manager
Arum Nixon, Head of Strategy
Annkathrin Nohns, Connections Director
Tom Corne, Digital Manager
Ana Suarez Pedroso, Investment Director

Production – Zoom Film & TV
Director – Mark Toia
Producer – Keri Grant
Audio Production – Ross Batten (Rosco Audio)
Casting – Ben Parkinson
Music Composition – Zane Adams