Nate Norrish returns to Australia to joins REBORN as Head of Connected Experiences
REBORN, the independent media and creative agency, has today announced the strategic appointment of Nate Norrish as Head of Connected Experiences. This newly created role underscores the agency’s ambitious growth trajectory and vision to cement its position as a leader in innovative, integrated client solutions.
After 14 years leading global content and partnership teams across the USA and Europe, Norrish returns home to Australia to spearhead REBORN’s expansion in four critical areas: Social, PR, Partnerships, and Experiences, all designed to deeply connect brands with their audiences and fans.
Says David Easton, CEO of REBORN: “We are thrilled to welcome Nate to the REBORN team. His global experience in merging creativity with commercial strategy, particularly within the dynamic worlds of content and media, is exactly what we were looking for to drive our next phase of growth. This role is pivotal in delivering truly connected, impactful experiences for our clients.”
Norrish’s vision for the Connected Experiences role extends beyond traditional PR and social. It encompasses a comprehensive suite of capabilities, including creator partnerships, organic seeding, dynamic social content production, integrated brand experience, and an innovative point-of-view on strategic brand partnerships.
The ambition is to build a cutting-edge Influence offering for REBORN, crafting unique and buzzworthy collaborations with creators, talent, brands and partners. Easton says “This approach is designed not just to capture attention, but to maximise the lifespan and impact of creative assets, while developing new formats and innovations that extend content beyond a single moment, building efficiencies and ultimately setting REBORN apart in the competitive agency landscape.”
Norrish shared his excitement for his new challenge, stating: “This is truly a homecoming for me, both personally and professionally. My decade-plus experience abroad among some of the biggest brands has forged my deep belief in the transformative power of Connected Experiences in media and content. As holding companies grapple with consolidation, REBORN’s independent agility and vision for innovative capabilities position it perfectly to disrupt the market. I’m incredibly excited to return to Australia and build the capabilities with REBORN, delivering truly connected experiences that foster fandom and build immersive experiences that connect brands to culture.”
Norrish’s impressive global tenure includes FOX Entertainment in Hollywood, where he served as Vice President of Strategic Creative Partnerships, orchestrating high-profile brand collaborations for iconic IP such as MasterChef, Masked Singer, and LEGO Masters, and notably launching an interactive primetime game show on FOX Network for Pepsi starring Jason Biggs (American Pie Franchise) called Cherries Wild. Before that, he was Vice President of Content at Carat North America, where he crafted award-winning content and innovative partnerships for Microsoft and XBOX. His extensive experience recently included Head of OMD Create EMEA, where he relaunched its social, content and partnership capabilities and delivered exponential growth for the region. This diverse background positions him to introduce innovative new models, creative collaborations, and cutting-edge partnership expertise, enabling REBORN to offer nimble, connected solutions that truly differentiate its client work.