Nash Edgerton directs Ryan Gosling in new action packed campaign for Tag Heuer
TAG Heuer’s latest commercial and 60th Anniversary film ‘The Chase For Carrera’, directed by Collider’s Nash Edgerton, takes Ryan Gosling and Vanessa Bayer on an adventure packed cat-and-mouse chase through the Disney Studios back lots while they battle to see who gets to take home the iconic racing chronograph.
‘The Chase for Carrera’ is packed full of stunts, charm and comedy as it blurs reality and fiction, advertising and blockbuster cinema. Simply put, the film embodies the spirit of pushing boundaries.
Paying homage to the history of Tag Heuer and the Carrera timepiece itself, while also incorporating the rich history of Hollywood, Collider along with DDB Paris creates a piece of entertainment that goes beyond traditional advertising for a brand that has always gone beyond traditional watchmaking. Throughout the film there are nuanced references and subtle nods to quintessential Westerns, Action, and to Old Hollywood. In the height of action stunts, car racing and adrenaline, humour is seamlessly blended into the storyline with moments of comedy and improvisation between stars Ryan Gosling and Vanessa Bayer. Together, they bring to life the race that never stops.
Agency: DDB Paris
Chief Creative Officer : Alexander Kalchev
Production Director : Fabien Donnay
Art Director: Yassine Ouadah Tsabet
Art Director: Nicolas Denis
Copywriter: Benoît Oulhen
Print Graphic Designer : Pierre Jungers
TV Post Producer: Jérôme Deplatiere
Print Post Producer: Christine Retaux
Manufacturing Manager: Laurent Daniel
Business Lead: Soraya Cottin
Business Director: Marie-Géraldine Prodhomme
Account Manager: Agnes Wong-Chung
Account Executive: Martin Delaine
Strategic Planning: Sébastien Genty
Strategic Planning: Violette Ven-Den-Berg
Production Company: Collider
Director: Nash Edgerton
Managing Partner & Executive Producer: Rachael Ford-Davies
Producer: Melissa Weinman
Producer: David Leitch
DOP: Aaron McLisky
Sound studio: Studio 5
Post-Production: The Mill
Editor: Yves Beloniak
Post-Production: ARC EDIT
Editor: David Whittaker
Editor: Laurence Van Camp
Colorist: Jean Clement Soret
VFX Producer: Nicolas Huguet
VFX Supervisor: Alexis Baillia
VFX Supervisor: Franck Lambertz
Post-Production Print: Inside Gutenberg
Casting Director: Stevie Ray
18 Comments
This is an incredible piece by Nash and Collider! I love that its self-referential, highly creative and overall – entertaining! Written and directed with an eye for intent and reality and through the symbolism. My parents also like it which I think is telling…huge forward on!
Calling out nash and collider rather than the agency and idea, really says that all these comments are from production. Work on some subtlety with your comments so they seem more believable, same can be said for the ad too.
So awesome, love it!
So awesome, love it
EPIC.
loved noticing fox studios as the location. proud that we can make something this good. this is what happens when you put talent, money and confidence behind an ad.
If you think this is good, then I’d say you’re the reason 95% of ads here are terrible.
Epic! Nice work guys!
This is so great and very very entertaining! Well done Nash and Collider!!
Just class
Just funny and entertaining.
Absolutely love this. Watched it several times. I laughed out loud – very rare for me. Well done to all involved!
Remember that time Nash interviewed Spike Jonze at MIFF….
Lol what on earth are the comments about, this is awful. Cheesy as hell and about five minutes too long.
When you reach for the money, you do this. Nash is incredible, but this isn’t his finest. Said a no-one. This has a vibe of the 90’s Visa ads done by Clems, but they had an idea, and a reason for the ‘hero’. The reason here, a name, with money, with no idea, but flames, stunts, bluster without substance at all. As they all seem to say here ‘Missed opportunity!”. But not for Ryan….BTW, Ryan’s face is truly looking ‘Hollywood’ these days. Be like Brad, age naturally.
Surfnturf. The final tip of the hat to a bygone era called advertising
…that an ad for a watch would waste so much of my time.
Clumsy, poorly written and dated. The first lot of comments are obviously friends.
I love watches. I collect them, when budget allows.
Like most collectors, I collect brands with history, watches with provenance…a story.
You can’t manufacture that, no matter how hard you try.
That’s why affionados look down on Hublot and up to Jaegre Le Coultre.
Tag…well it was somewhere in the middle…Look to Paul Newman, Le Mans, Heuer. That was cool.
But this…
Manufactured, try hard, unfunny…words fail me.
Watches and film have always been inextricably linked. Think Elvis and Hamilton. Even the rebirth of Panerai can be directly linked back to Stallone wearing one in ‘Daylight’ and gifting them afterwards to his Hollywood mates.
This, as a paid ‘content strategy’, piece is a waste of talent, energy and a bloody good actor.
It could have been so much more.