Naked Comms takes out ADMA Grand Prix for ‘Steal Banksy’ campaign for Art Series Hotels

Naked Communications’ Art Series Hotels ‘Steal Banksy’ campaign was awarded the Grand Prix at the ADMA Awards last night in Sydney.

Other major highlights on the night included George Patterson Y&R Sydney winning the Lester Wunderman Effectiveness Award for its ‘Signed Finds’ campaign for St Vincent de Paul Society; M&C Saatchi/Mark winning the David Ogilvy Creative Award for its ‘Build with Chrome’ campaign for Google Australia; and Whybin\TBWA Group winning the ADMA Agency of the Year Award, sponsored by Australia Post.

Click here to view the full list of winners.

The Association for Data-Driven Marketing & Advertising (ADMA) awarded Mark Buckman, Telstra’s chief marketing officer winner of the ADMA Marketer of the Year. Buckman has been successfully invigorating the telco’s brand since March 2011 and previously transformed the marketing for Commonwealth Bank of Australia during his five years as the bank’s CMO.

Says Jodie Sangster, ADMA CEO: “Mark is outstanding and known for his game-changing strategies, for his progressive thinking outside the square and for the rigour and structure he puts into campaigns. He pushes the envelope in marketing. He has worked for two of the biggest brands in this country and moved the needle in terms of what these brands stand for and how they approach consumers now.”

In 2012, ADMA launched a new national creative award for the under 30s in the industry.

The award for ADMA Young Marketer of the Year went to Maura Tuohy, digital strategist at MercerBell, who was lauded for her innovative strategies to launch a diverse range of clients into social media.

ADMA Young Creative of the Year is NSW freelancer Damon Porter whose High five the ad world campaign will be rolled out Australia-wide next year and used in collateral/advertising for the 2013 ADMA Young Marketer of the Year and ADMA Young Creative of the Year.

Says Sangster: “Damon and Maura quickly stood out for what they have accomplished so early in their careers.”

Andy Pontin, CEO Clemenger BBDO Sydney, was inducted into the ADMA Hall of Fame for his many contributions to the industry, his commitment and for changing the face of marketing in Australia.

ADMA presented an Outstanding Contribution Award to Rob Chandler, head of marketing Ssciences at BMF, to recognise him for his work with ADMA and his energetic efforts to progress and promote the industry.

This year ADMA handed out 114 medals in the effectiveness and creative categories – 15 gold, 39 silver and 60 bronze. There were also four ADMA Pinnacle Awards.

Says Sangster: “In 2012, there were more entries into the ADMA Awards than ever before making the competition tougher than ever. This is testament to the future direction of marketing and advertising in Australia and, indeed, the world. Over the past year, more companies have shifted their focus to data-driven marketing and advertising techniques.

“The winning campaigns demonstrate that the customer is now front-and-centre of all marketing efforts and relevance took priority. ADMA is really pleased that marketers and advertisers are being more customer-centric and we’re going to see more of this in the future.”

Increasing number of social media campaigns

Sangster noted that in 2012, companies and agencies adopted new and innovative ways to personalise campaigns and engage with the consumer. Social media played an increasingly central role and the number of winning campaigns that included social elements grew substantially.

The four 2012 ADMA Pinnacle Awards went to:

·       ADMA Grand Prix – Naked Communications – Steal Banksy for Art Series Hotels

·       Lester Wunderman Effectiveness Award – George Patterson Y&R Sydney – Signed Finds for St Vincent de Paul Society

·       David Ogilvy Creative Award -M&C Saatchi/Mark – Build with Chrome for Google Australia

·       The ADMA Agency of the Year Award sponsored by Australia Post -Whybin\TBWA Group

Gold Award Winners:

This year judges awarded 15 gold awards across all categories (nine more than last year) with M&C Saatchi/Mark. taking home three. The winners are:

Financial Products and Services

BMF – Investorville: the World’s First Investor for Commonwealth Bank of Australia

Social Media

George Patterson Y&R Sydney – Signed Finds for St Vincent de Paul Society

Charity and Not for Profit

George Patterson Y&R Sydney – Signed Finds for St Vincent de Paul Society

Creative Use of Technology

Lavender Communication Group –  In-Banner Pricing Power for Westpac

Dimensional Mail

Leo Burnett Melbourne – Box of Curiosities for Arts Centre Melbourne

Art Direction

M&C Saatchi/Mark. – Build with Chrome for Google Australia

Direct Response Digital

M&C Saatchi/Mark. – Build with Chrome for Google Australia

Publishing & Entertainment

M&C Saatchi/Mark. – Front Row for Google Australia & Sydney Opera House

Out of Home/Experimental

Naked Communications – Steal Bansky for Art Series Hotels

Travel & Hospitality/Transportation

Naked Communications – Steal Banksy for Art Series Hotels

Integrated Campaign

Whybin\TBWA Group – Car Creation integrated campaign for NRMA Insurance

Insurance

Whybin\TBWA Group – Car Creation integrated campaign for NRMA Insurance

Online Broadcast/Video

Whybin\TBWA Group – Grazed on Greatness integrated campaign for MJ Bale

FMCG

Wunderman –  Share a Coke for Coca-Cola Australia

Flatmail

Wunderman – Portraits for Art Gallery Society NSW

(Pictured: 1) Jodie Sangster, 2) Damon Porter, 3) Andy Pontin and Tony Davis, 4) Team Wunderman, 6) Maura Tuohy, 7) Host, Larry Emdur, 8) Team Whybin\TBWA Group)