NAB more popular than ever and at it again
In light of the NAB ‘Break-up’ campaign yesterday being awarded World’s Best PR Campaign in the PR Lions at Cannes, here is a brief overview of the next installment of the ‘Break-up’ campaign activity.
This morning NAB were at it again with the next installment of activity with activations in Sydney & Melbourne, which represent more of the unorthodox measures NAB has and will take to encourage fairer and more competitive banking for Australians.
This next installment of the ‘Break-up’ campaign plays up to NAB’s unpopularity with the other big banks – further to the most recent TVC which explains ‘We’re not very popular with the other banks anymore. We must be doing something right’. As a result of this perceived unpopularity two NAB ‘bankers’ found themselves in a rather interesting situation, seemingly kidnapped and tied to the top of poles in high traffic areas this morning.
These ‘bankers’ are actors taking part in a staged act that aims to give NAB’s ‘Unpopular’ campaign some additional fuel, and continues to tell the story in a light-hearted and unexpected, un-bank-like way.
The activity gained the attention of around 1,000 commuters in each location as they passed.
4 Comments
LOVE it.
Oh dear
Fair play, they;re giving it a go. I take my hat off to them.
ohh so this is a promotional stunt… all this time i thought it was a new style of planking… vertical poling.
I was really hoping it would be vertical poling.