NAB Mini Legends return to inspire the future generation of AFL and AFLW legends in new campaign via TBWA\Melbourne
The NAB Mini Legends are back for 2022. Celebrating its sixth year, the campaign, developed by TBWA\Melbourne, continues to highlight NAB’s commitment to supporting footy from NAB AFL Auskick through to the big time.
When you’re a kid playing footy, no matter your skill level, every moment feels like the biggest and most exciting thing in the world. This year’s campaign tells that story.
It brings to life the passion that children around Australia have for all aspects of the game, in a year where simply being able to play again feels extra special.
NAB executive group marketing, Suzana Ristevski said the return of NAB Mini Legends for their sixth year celebrates the very best of footy on and off the field: “The NAB Mini Legends campaign never fails to bring a smile to your face, and perfectly sums up the joy that AFL brings to all of us.
“We’re proud to deliver the class of ‘22, recruits who we hope will inspire the future generation of AFL and AFLW legends.”
Says TBWA\Melbourne: “we’ve long admired the NAB Mini Legends work and it’s our privilege this year to continue the story.”
The campaign will launch on Friday 19 August, with a television commercial during the Friday night blockbuster between premiership favourites, Brisbane and Melbourne.
For more information visit www.nab.com.au/minilegends
NAB:
Suzana Ristevski
Faycal Ben Abdellaziz
Jess Hughes
Adriana Kent
Mitch Anderson
Minh Tang
Carla Beresford
Amanda Mansfield
Sophie Knowles
Creative agency: TBWA\Melbourne
Production Company: Revolver
Director: Stephen Carroll
Offline Edit: ARC EDIT
VFX/Online Edit: Blockhead VFX
Sound Production: Squeak E Clean
Media agency: Mindshare
PR: TLA
Stills
Production Company: Photoplay
Photographer Chris Budgeon
Producers: Alison Lydiard, Ross Colebatch
14 Comments
they need to freshen this up.
what if they got afl stars to dress up like kids. nappies, bonnets, big wowwypops, had them crawl around on all fours, crying, napping, shaking rattles.
now THAT would be a good ad. no need to credit me.
This is cute af – love!
What a first campaign!
Cool to see this live on, it’s a formula that works and it’s had some nice life breathed into this year. Good work
Too good! Love the new spin on the Mini Legend’s campaign.
Such an iconic spot.
What a wonderful celebration of footballers of all sizes and gender. Great to see this campaign continue under a new agency.
I don’t love much. But I love this.
So just TBWA living off the platform Clems created? Nothing creative to be seen here….
they’ve definitely upped the epic-ness, some great production craft
To be fair to TBWA I doubt they had any choice in the matter. NAB are obsessed with Mini Legends.
This feels tired though. Time for a new approach.
Top craft
These look stunning. So brilliantly crafted. Top shots by Chris as always, but who was the DoP..?
The magic of the earlier versions was the recognisable resemblance to the players. This lacks that, so it’s a fail on the most basic level.
I disagree, I think Revolver did a phenomenal job at casting, as usual.