NAB Mini Legends return for the Mini Legends Draft in new campaign via Clemenger Melbourne

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Screen Shot 2017-06-28 at 7.50.12 am.jpgFollowing the success of the NAB Mini Legends campaign in 2016, NAB and Clemenger BBDO Melbourne have created the next instalment: The NAB Mini Legends Draft.

Still very much focussed on NAB’s commitment to supporting footballers from NAB AFL Auskick to the big time for both the AFL and the AFLW, the new campaign launches with a call out to the kids of Australia to enter the draft.

Kids who are most like their hero will have the opportunity to star in the new Mini Legends campaign, which will launch through integrated channels in August this year.

Says Andrew Knott, NAB chief marketing officer, said the NAB Mini Legends Draft celebrates Australians’ love for footy, and NAB’s support of footballers at every stage of their AFL journey.

“We’re really excited to see the passion of budding footballers from across the country. The NAB Mini Legends campaign celebrates NAB’s support of footy, showcasing kids who aspire to play like their heroes.”

Says Rich Williams, creative director Clemenger BBDO: “One of the resounding insights from last year’s campaign was how many children – and adults – wished they could become a Mini Legend. This was really the driving force behind the NAB Mini Legends Draft.”

Michael Nearhos, NAB’s general manager of brand experience, explained that the call out phase of the campaign will roll out nationally through TV, digital, social and print media from Tuesday 27 June.

NAB has partnered with AFL since 2002, and has sponsored Auskick since 2006. Earlier this year, NAB proudly became the naming rights sponsor for the NAB AFL Women’s competition.

Agency: Clemenger BBDO, Melbourne

Account Management Team:       

Head of CRM: Gayle While   

Group Account Director: Ben Knighton   

Account Director: Freya Page   

Project Director: Atlanta Panton   

Account Manager: Joel Morgan   

Project Manager: Tania Babiolakis   

Creative Chairman: James McGrath   

Chief Creative Officer: Ant Keogh   

Creative Director/s: Ant Phillips, Rich Williams, Luke Thompson, Rohan Lancaster   

Senior Planner: Sam Mackisack   

Planner: Ryan Smith   

Executive Producer: Sonia von Bibra   

Senior Producer: Jess van Roosendaal   

Senior Producer – Print: Michael Travers   

Senior Digital Producer: Ella Huang   

Production Company: Revolver/Will O’Rourke

Director: Stephen Carroll

Producer: Tobias Webster

Executive Producer: Pip Smart

Managing Partner: Michael Ritchie

DOP/Cinematographer: Shelley Farthing-Dawe

Editor: Johanna Scott – The Butchery

Grade Artist: Martin Greer

Flame Artist: Eugene Richards – The Refinery

Music Track & Artist: Be Bop Boogie – Warren Earl Band   

Music Production Company: Level Two Music   

Photographer: Christopher Tovo – TOVO

Retoucher: Mike McCall & Steve Pratt   

Post Production Company: The Refinery       

Sound Designer/Engineer: Paul LeCouter   

Sound House: Flagstaff   

Casting: Chameleon Casting

Chief Marketing Officer: Andrew Knott

GM, Brand & Product Marketing: Michael Nearhos

Head of Brand Experience: Faycal Ben Abdellaziz

Manager, Brand & Sponsorship Communications: Sue Brailsford

Consultant, Brand & Sponsorship Communications: Alastair Sykes

Consultant, Brand & Sponsorship Communications:Katelyn Bannister

Consultant Sponsorship Portfolio: Sophie Knowles

Manager, Brand Identity: Susanna Hondrokostas

Manager, Brand Content: Shahn Welsh

Team Member, Brand and Sponsorship Communications: Agau Kuek