NAB celebrates the story of Australian business in latest ad campaign via Clemenger BBDO

NAB has today released the next iteration of ‘This is the story of progress’ via Clemenger BBDO, shining a light on what progress means to businesses across the country.

Rolling out nationally through TV, OOH, radio, digital and social from Sunday, 21st July, 2019, the campaign celebrates the incredible Australian businesses that move Australia forward.

In addition to the TVC, the digital component of the campaign is focused on the stories of three NAB customers, including:

– Jane Templeton, founder & owner of dog treat company, Golp.
– Paul Polly, founder of chilled dessert business, Wicked Sister.
– Peter Costi, the world’s second largest macadamia producer and owner of Costi Farms.

Says Kipling Zubevich, general manager, business marketing, NAB: “As Australia’s biggest business bank, we understand that progress means different things to different businesses. This campaign celebrates a diverse mix of businesses taking important steps forward, and showcases the personal stories of progress of three business customers that NAB has supported.”

Says Richard Williams, ECD, Clemenger BBDO: “In business, progress often happens in a non-linear fashion. On some days, it can feel like it’s two steps forward, one step back. Australian businesses, and the wonderful people that run them, are renowned for their perseverance and ingenuity, and we hope we’ve been able to capture and celebrate that through this campaign.“

Says Christian Solomon, managing partner on NAB, Mindshare: “Mindshare are thrilled to be working closely with both NAB and Clemenger to launch the business campaign across both broadcast media channels, and right place right moment media that informs businesses with information to help them progress forward. Including, podcasts, content partnerships and customer story videos.”

For further details, please visit: nab.com.au/businessprogress.

Creative agency: Clemenger BBDO
Production Company: Photoplay Film
Director: Daniel de Viciola
Photographer: John Feely / Photoplay Photography
Social content: Marcus Cropp / Flare

Client: NAB
Chief Marketing Officer: Suzana Ristevski
General Manager, Business Marketing: Kipling Zubevich
Marketing Director, Micro & Small Business: Bryan Leong
Senior Consultant, Creative and Content: Anastasia Tselikas
Small Business Squad Lead – Campaign Management: Kirby Gagliardi
Analyst, Creative & Content: Eliza Downie
Consultant, Media Personalisation: Daniel Hill
Senior Consultant, Channel: Ozan Beyit
Senior Consultant, Group Brand Identity: Minh Tang
Head of Creative & Content: Simon O’Connor

Media Agency: Mindshare