CB Exclusive: Myer picks Clemenger BBDO in two-way shoot-out with incumbent Badjar Ogilvy
August 18 2014, 10:49 am | | 7 Comments
UPDATED: CB Exclusive – Campaign Brief can reveal that after a long pitch process which started in August last year Myer has finally picked a new agency, with Clemenger BBDO, Melbourne winning a two-way shoot-out with long-term incumbent Badjar Ogilvy, Melbourne.
An official announcement is expected later today.
Are they on teh pitch list for RACV too?
Good one CB for breaking this big story. In connection to your Australian/Mumbrella stoush earlier today, I notice Mumbrella must be following you as they put this news on 25 minutes later, without reference to CB breaking the news first! Meanwhile, poor AdNews and B&T probably don’t realise this news is out.
Does Badjar Ogilvy have anything left?
If it takes a year to pick an agency I hate to think how long it will take to approve an idea.
10.49 – CB has the scoop that Clemenger BBDO has won Myer
11.15 – Mumbrella sees it on CB, gets confirmation from Myer or Clems, publishes its story
11.44 – AdNews sees it on CB or Mumbrella, gets confirmation from Myer or Clems, publishes its story
13.10 – B&T is still to publish a story (because they mostly rely on press releases and the PR release won’t be released until 2pm, the top story is currently 7 Things Marketers can learn from Miley Cyrus!)
Stop beating your own chest CB. We only care about the work.