Myer gives something special in Christmas 2025 campaign launch via Howatson+Company
Myer is once again capturing the joy, wonder and anticipation of Christmas with its 2025 campaign in collaboration with Howatson+Company. The new campaign is a celebration of the unspoken magic you feel when you open the perfect gift.
The retailer is turning up the volume on festive spirit uniting the brand’s enduring Christmas heritage with fresh Australian talent.
Myer has joined forces with acclaimed local artist Sycco to reimagine a not‑so‑traditional Christmas tune, Jamiroquai’s ‘You Give Me Something’, infusing it with new energy, soul, and a distinctly Australian warmth. The result is an anthem that captures the fuzzy feeling of finding, giving and receiving gifts that are truly special.
At the heart of the campaign lies Myer’s unmatched ability to help Australians find the perfect present for everyone on their list. From the must‑have Dyson Airwrap to the latest LEGO creations and everything in between, Myer continues to curate the path to perfect gifting through its collection of brilliant brands.
The 2025 Christmas includes a dynamic channel mix including TV, BVOD, OOH, digital, social, PR, online, immersive in‑store experiences, vibrant visual merchandising, bespoke gift wrapping and team member uniforms.
It’s a full‑scale celebration of the season, reminding Australians that when it comes to giving great gifts – Myer gives us something truly magical.
Says Clarabella Burley, Chief Marketing Officer at Myer: “We want to be Australia’s home of gifting and our campaign is all about sparking the joy that comes from receiving and giving a gift this Christmas.
“We’re excited to see this campaign come to life through a new approach to media buying including TikTok’s Holiday Pulse, Pinterest Trend Badges and Quiz Ads to reach a new generation of customers.” Justin Butler and Leti Bozzolini, Creative Directors at Howatson+Company said:
“Myer continues to pursue a fresh approach to retail, and Christmas is no exception – from the ‘non-Christmas’ Christmas song, to collaborating with an artist like Sycco, to the music-video style vision.”
Client: Myer
Chief Marketing Officer: Clarabella Burley
Head of Brand, Marketing: Kirsty Wilson
General Manager, Marketing: Lina Cabai
Marketing Coordinator, Brand & Lam: Tara Sheridan Johnston
Creative agency: Howatson+Company
Production: Plus Also Studios
Director: Hamish McGregor
ONLINE + VFX: Heckler
Media: Essence Mediacom
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