Murdoch Uni makes its vow to the world with the launch of their new brand TV via Meerkats, Perth
‘Never Stop Discovering’ is the promise that Western Australia’s Murdoch University makes with the launchof its new brand TV this week.
Entitled ‘The Vow’, the two 60-second spots via agency Meerkats, Perth focus on the vow Murdoch is making to the world. The objective of the campaign was to project and dramatise Murdoch’s vision to become an innovative and enterprising university, 
leading discovery for a better future.
The Vow is intended to talk to those both outsideand inside Murdoch University by projecting an optimistic mission statement that they can engage with and support. Over two 60-second spots, The Vow highlights different schools throughout the University, talking about areas of humanity they promise to progress.
Watch the spots:
Says Helen Moorhead, associated director BrandMarketing at Murdoch University: “My brief to Meerkats was to create a campaign that brought Murdoch University’s strategic vision to life and captured our determination, dedication and passion for making a difference. Our research has found that Murdoch is well recognized as an institution with a social and environmental conscience, aware of its local and global responsibilities. It is these values which are an intrinsic part of theUniversity culture and helped inform the direction of the campaign.
Paul Coghlan, senior writer from Meerkatsexplained: “We believe making a vow to all that’s undiscovered in this world and beyond is a powerful expression of the Never Stop Discovering brand message. Our goal was to ensure everyone from researchers through to aspiring students would leave these spots with a real sense of hope and optimism.”
Rodrigo Cassini, art director from Meerkatscommented on the production: “It was an enjoyable challenge to create these ads – how to show what hasn’t been discovered yet without being too fictitious or futuristic, but in a credible and hopeful way. The idea is to feed people’s mind with emotions, inviting them to join the journey and feel the excitement about everything that’s going to be discovered – maybe in a few years, or perhaps in centuries.”
Credits:
Client: Helen Moorhead – MurdochUniversity Associate Director Brand Marketing. Creative Director: Mike Edmonds. SeniorCopywriter: Paul Coghlan. Art Director: Rodrigo Cassini. Brand PlanningDirector: Ronnie Duncan. Agency Producer: Nicole Beer. Account Director: LisaTodd. Account Manager: Tom Longman. Production Company: Flying Fish, Auckland. Producer: Leela Menon. Director: Luke Savage. Cinematographer: AndrewStroud. Offline Editor: Flying Fish. Online : Blockhead. Music/SoundDesign/Arrangement: Liquid Studios.
5 Comments
I smell a planner in the works
There was certainly no creatives in the works.
Wow that made me sleepy.
Perth is going backwards.
This is below average work. Why would they PR this rubbish?
haters gonna hate