Mural Media creates an evolving mural along WA’s surf coastline for Rusty Australia
Iconic global surf brand, Rusty has teamed up with Mural Media to create a unique evolving mural, located alongside Perth’s renowned Scarborough’s surf beaches.
The three-stage mural campaign, which began in August, started out with large format typography on a bold pink backdrop. This initial design grabbed the attention of passersby and created a sense of suspense, teasing an exciting development.
Phase two of the campaign, which kicked off in early September, saw the unveiling of the Rusty rocks and branding, in epic 3D fashion. This stage represented the connection between the brand and its roots in surf culture.
The mural’s final phase, aptly named Full Bloom, coinciding with the sunny spring weather, brought a burst of colourful life to the mural. Flowers, mushrooms and forest shrubs bloomed from the Rusty rocks, transforming the wall into a vibrant living piece of art. The combination of creativity and colour has managed to capture mass attention from both locals and tourists alike.
Giveaway Competition Time:
In celebration of the evolving mural, Rusty & Mural Media will be giving away a $1,000 Rusty voucher to one lucky winner.
This digital element adds an exciting layer to the mural campaign, demonstrating how the project seamlessly extends far beyond a traditional out-of-home display, and into the online realm.
