Mumpower eyes global expansion with overseas tour to capture attention of leading consumer brands
Mum marketing powerhouse Mumpower is consolidating its position to become the world leading authority on mum shoppers as founder and CEO Christie Nicholas (pictured) kicks off the agency’s expansion drive with a trip to the Women Changing the World Summit in London in her capacity as brand ambassador and to oversee new commercial partnership opportunities.
Nicholas will then move onto Paris where she will sit on a leadership panel as a speaker, while putting the spotlight on how, what and why Australian Mums buy.
With her two-fold mission to put Australian companies and brands on the international radar and to showcase the growth pathways available for consumer brands abroad eying success in Australia, the CEO is primed to explore opportunities for the existing and future clients in Mumpower’s network that champions the buying power of mothers and women in general.
Says Nicholas: “We are actively pursuing new and innovative ways for Aussie brands to grow here and beyond and also put global companies on notice that we are the best point of call for those keen to drive growth in Australia more quickly.”
For over 15 years Mumpower has partnered with hundreds of household brands ready to go further and authentically connect with the world’s most powerful consumer group. With over $23 trillion in annual global spending controlled by mums, Mumpower has been at the forefront of the movement in ensuring brands understand the unique perspectives of this consumer segment and what it takes to create brands Mums know, like, trust – and buy.
Adds Nicholas: “We do this by providing high level insights through tailored research, and laser targeted influencer and marketing strategies proven to work. Whether you’re a brand looking to tap into the Australian market or an Australian brand wanting to scale overseas, Mumpower has a successful track record of being able to develop and implement a roadmap to fast track growth.
“We continue to put mums front and centre of the conversation with brands, both locally and globally. We hope that it will inspire brands to rethink their strategies and pivot in a way that resonates with mum consumers worldwide to serve Mums’ need, and build successful brand.”