Mr Big promotes large format billboards
oOh!media has this weekkicked off its Big campaign aimed to promote the benefits of large formatbillboards with the unveil of Mr Big.
Following a two week “SeenBig?” teaser campaign using billboards, trade media and direct promotions tothe advertising industry, the out-of-home company rolled out a new 3D billboardcampaign, with huge 3D hands of Mr Big gripping billboards with the message, “Justcall me Big”.
The Mr Big unveil – which appears on seven billboards in Sydney, Melbourne, Brisbane, Adelaide and Perth – is supported by trade media, direct promotions and a website www.mrbig.net.au, which highlights key benefits of big billboards within,
The advertising campaign is part of a wider education campaign featuring ‘Mr Big’ to encourage advertisers to reconsider the benefits of large format billboards.
CEO, Brendon Cook, saidthe campaign was the start of a major investment by oOh! to promote largeformat.
“With the newer formatsattracting a lot of attention, we felt it was important that we started toreinforce the benefits of large format billboards,” Cook said. “We need to ensure theproven strengths of big billboards aren’t taken for granted, or forgotten.”
CREDITS
Client: oOh!media
Agency: yellobrands
Production: oOh!produce
5 Comments
Sorry guys, the execution is so bad, that you’ve done yourself a massive disservice.
It’s always risky to ask people to find out what a billboard is trying to say by referring them to a website. They simply won’t bother. Whoever devised this completely misunderstands how posters work. Surely a poster contractor – of all advertisers – would understand the medium they’re selling. The attention-getting device of the big fingers is – model-making excepted – OK, but after that, it’s just hopeless.
I disagree, I bet they got many hits and at least people notice the billboard! A teaser campaign is a common marketing technique because it works.
Teasers while you’re driving don’t work.
Billboards have had their time, it’s time to let go.