Mountain Dew drops limited-edition Djorts in new promo via VaynerMedia AU + Golin Australia
Mountain Dew is diving into ‘Dew-ble denim’ with the launch of Mountain Dew Djorts, a limited-edition, tongue-in-cheek fashion drop created for the brand’s most dedicated fans. The campaign was developed in partnership with VaynerMedia Australia (social and creative) and Golin Australia (PR).
Produced in an extremely limited run of just 85 pairs, the Djorts are available exclusively through a competition now live across Mountain Dew Australia’s platforms.
The campaign continues the brand’s push into culturally driven, community-led content, following the recent Berry Spark campaign targeting millennial parents.
Co-created with Mountain Dew’s most loyal “Dew-Hard” community, the Djorts blend Y2K nostalgia with Gorp-core utility. Key features include:
• Built-in bungee cord for keys or sunnies
• Dedicated ear pods pocket for hands-free vibes
• Cooler pocket to stash a can of Dew
• Oversized utility pocket for trail-ready essentials
• Adventure-proof design with Mountain Dew green detailing
The result? A wearable mix of the ironic and iconic – built to handle trails, tides, or just a trip to the servo.
More info on Mountain Dew’s Instagram page.
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