Mondelēz International appoints Alt/Shift and Ogilvy to manage brand PR in Australia

Mondelēz International, custodian to some of Australia’s most iconic snacking brands, has appointed communications agencies Alt/Shift and Ogilvy PR to its public relations roster following a competitive pitch.

Alt/Shift will be responsible for Mondelēz International’s confectionery brands in Australia, including Cadbury, Toblerone and The Natural Confectionery Co., while Ogilvy PR will be responsible for the Australian biscuit and meals portfolio, which includes global power brands OREO, RITZ, Philadelphia and local Aussie jewel In A Biskit.

Says Anthony Ho, director equity and sponsorship, Australia & New Zealand at Mondelēz International: “Both Alt/Shift and Ogilvy have an impressive track record executing earned media campaigns that are creative-led and consumer-first and we’re delighted to welcome both agencies to our family of partners. Together, we look forward to building on the heritage and legacy of our iconic brands.”

Says Elly Hewitt, national managing director, at Alt/Shift: “It’s safe to say, welcoming these iconic brands to Alt/Shift is a major highlight in our six-year history. We witnessed first-hand through the pitch process Mondelez International’s passion for creative-led campaigns and we cannot wait to deliver these alongside their team”.

Alt/Shift will manage the Mondelēz International account from its Sydney-based office, led by general manager Andie Crawford.

Says Dan Young, managing director of brand marketing at Ogilvy PR: “We are very excited to join the Mondelēz International roster; working not only with some iconic brands, but also working with our Ogilvy colleagues to deliver truly innovative bold integrated work. This win also further enhances our growing Melbourne presence”.