Mona promotes Jardin Anderson to head of creative and Liana Rossi to head of content

Subsequent article turns out to be a convoluted job ad for more Mona creatives.

When ex-adland creative Robbie Brammall joined the Museum of Old and New Art (Mona) as director of marketing in 2016 he received only one bit of advice from owner David Walsh: make mistakes if you can, upset people if you have to, just don’t let us drift to the fucking middle.

“We were quite drunk at the time,” recalls Brammall. “There was probably other advice.”

Since then the Mona group of businesses has continued to expand. It now encompasses over forty brands including a craft brewery, three wineries, art/music festivals, an analogue recording studio, luxury accommodation, nine bars, five restaurants, a philanthropic arm that specialises in divisive soap and sex-themed pottery, ferries with fiberglass animals for seats, and a bunch of hard liquor brands of indeterminate quality—all fuelled by a successful shift into e-commerce.

Says Brammall: “We’re busy, But thankfully we have Jardin (above right) who is now head of creative and in charge of hiring some new smart people. She’s an amazing talent, so it’s her time to shape Mona’s creative, dream-up work no-one else would bother to, and dole out free coffee to people she now has to manage.”

Says Anderson: “This whole article is actually just a way for me to say that I’m looking for a senior art director and senior copywriter to move to Hobart and join the Mona team. You’ll get to work on boozy stuff and arty stuff, and even invent products for our shop like sludge from the River Derwent repurposed as a high-end face scrub. We also have a vegetarian burger chain that we haven’t told anyone is vegetarian yet. We need your help.”

Alongside Anderson’s elevation is the promotion of another ex-adlander, Liana Rossi (above left), to head of content. Rossi’s content creation team will work closely with Anderson’s creative team to produce in-joke heavy content for Mona’s brands. Mostly on the Internet so David can’t see it.

Says Rossi: “Turns out Mona’s a safe house for adland defectors. Join us and move to Tassie. You don’t even have to like hiking or the outdoors in general. I don’t.”

Read the Mona creative job ads here or go ahead and apply here. Applications close next Friday 20 August.

Mona and sky-jabbing artwork.
spectra, 2018, Ryoji Ikeda (our curatorial team will have a conniption if we don’t include this… get ready to up-skill in this area).
Photo credit: Jesse Hunniford (our super talented in-house photographer/videographer who you’ll get to work with on the daily if you get the job).

An artwork that David wants us to sell on Gumtree.
Zelfportret, als grootste worm van de wereld, 2008, Jan Fabre.
Photo credit: Jesse Hunniford.

Mona has a weird playground. You don’t have to write ads for this. Or do you?
Girls Rule, 2016–18, Tom Otterness.
Photo credit: Jesse Hunniford.

David loves a tunnel. Nonda Katsalidis, architect: ‘Stop building tunnels for no reason.’
Anyway, he’s building more, and your next brief may await down one. A new bar? A cooked spa and wellness centre? Another library for Walshie’s growing nerd fest of bibliophilic paraphernalia? We’re not sure yet either.
Photo credit: Jesse Hunniford.