Modibodi appoints TAG as website optimisation partner

Australian period underwear brand Modibodi has appointed TAG its website optimisation partner.

Following a successful three-month pilot, the extended engagement will see TAG manage Modibodi’s conversion rate optimisation (CRO) program, with a focus on data-led experimentation and improving how customers learn about, shop for and experience period underwear.

Says Zoe Goodhardt, Partner and Head of Growth at TAG: “Our work with Modibodi has been some of our most rewarding work to date. After auditing their existing website experience, we were able to introduce enterprise-level structure and learnings to deliver a 9.7x return on investment.

“Not only that, we educated audiences along the way with practical, actionable content.”

During the proof-of-concept period, an optimisation to the cart icon alone generated an annualised uplift of $400,000. Testing also saved Modibodi more than $1 million in potential lost revenue.

“TAG has helped us find new ways to grow without losing sight of our customers,” says Modibodi Head of E-Commerce Jacob Hodes. “Their CRO program has allowed us to make smarter optimisation decisions that protect revenue while supporting our community. Bringing them on for the long term was a no-brainer.”

TAG is a digital growth consultancy combining strategy, people, marketing and technology to unlock growth across the full customer journey. Clients include MYOB, Shippit, FUNDAY Natural Sweets and Nala.