Mobile without the hoo-ha: gomo Mobile unveils funny campaign via Bear Meets Eagle On Fire
gomo Mobile – a new online, pre-paid subscription mobile service provider, powered by the Optus network – has launched its first national campaign in partnership with creative studio Bear Meets Eagle on Fire.
Designed as a hassle-free alternative to the services of the big telcos, gomo is committed to helping consumers only pay for what they need, and none of the stuff they don’t.
The campaign “Mobile without the hoo-ha” features two TVC’s (“Couple” and “Date Night”), along with a vibrant graphic identity that comes to life in-store and across OOH.
Says Mel Hopkins, head of marketing at Optus: “There’s a group of people out there who don’t really want a traditional relationship with their telco. They just want a simple and easy to use alternative, that allows them control over the options. This is especially true during COVID-19, as so many people re-examine their financial obligations, in search of more flexibility and value.”
According to Micah Walker, co-founder of BMEOF, establishing a simple, irreverent voice for the brand was essential: “The best retail is simple, distinctive and memorable. We feel like we have created a platform here that can continue to deliver on that.”
Client: Optus / gomo
Jane Saleh
Adam Burling
Creative Studio: Bear Meets Eagle On Fire
Production Company: Revolver
Director: Steve Rogers
Managing Director/EP: Michael Ritchie
Producer/EP: Pip Smart
Director Of Photography: Simon Duggan
Production Design: Margot Wilson
Post Production:
Editor: Alexandre de Franceschi
Edit House: The Editors
VFX and Post Production: Alt.vfx
Sound House: Rumble Studios
Sound Designer: Tone Aston
Sound Producer: Michael Gie
35 Comments
This is so so good… went back for a second watch.
Lovely stuff by all and sundry.
Good stuff, Bear.
#FreeRicky
Very good stuff. Poor Ricky.
But, Ricky is actually just a paid actor FYI. Which the fun police luckily pointed out by having the super included.
Thank my lucky stars. I almost thought Ricky was a genuine person offering his time for free.
These are funny as
Yep! Super good.
Talented line up create good stuff
These are weird and dark, I love them.
Fantastic work by all.
Print is great.
TVCs are completely unrelated with nothing tying them together to create a campaign feel, and they don’t even come close to presenting a compelling reason (either emotional or logical) for customers to switch.
Lovely work Micah.
These be proper good. Skills Jonty and Bear crew.
Funny! Good work all.
Funny. Could help but think all of them were about Ian.
Really funny. But why waste so much money on advertising that is completely unbranded?
Love, love, love. And jealous.
Loved Ricky but really not a fan of the Date Night execution.
…for maintaining restraint. That is near impossible in this market.
Like em.
Something interesting,
That not easy.
Should be.
You’d think it was the game we were in.
But no.
Doesn’t seem that way at all.
Nice one guys. Keep it up.
Keep up with how advertising has changed. Weird is not enough anymore.
Flybuys is fun. Well done CHEP.
So is this. Just differently.
One doesn’t cancel out the other.
Taking the time to write something nasty?
That’s the most tired approach of all.
First spot is genius. Great casting and delivery.
That Ricky ad is the absolute best!
i’m sorry but this is so average. the first one has a nice performance moment, the second not even funny or well done.
Agree.
Just wondering if people would think the Ricky add was funny if it was a woman being spoken to in such a controlling manner. I don’t find emotional abuse funny.
Totally agree Ruth. I watched this and actors were great but it was disturbing message. Controlling is abuse and as a society we have been making progress in recognising this especially with the recent tragic murder of beautiful wife & 2 children by controlling husband/father. So although attempting humour this ad is backward & socially inappropriate.
The craft is nice. But, this so desperately needs a juicy RTB, as much as that pains me to say. To be a challenger brand, you need a pointier enemy, and unfortunately “hoo-haa” falls a shade short.
I so love this ad…perfect casting…laugh every time and can imagine many couples just like this…
Yep, funny as.
Many couples Exactly like this?
So relatable?
The use of emotional abuse of a spouse as a punchline to a commercial in the current social climate is disgraceful. Were the roles reversed, and it was a woman being shut down by her husband this ad would never have been thinkable. Complaint has been made to the appropriate channels
Someone please settle an argument: by “unwanted nonsense” do they mean reality shows like Married at First Sight etc. or material of a sexual nature? Or neither of the above, ie, something entirely different?
This add is a classic, maybe just a little unnecessary nonsense ??????
Well done to y’all.
Ignore the Karen’s..
Couldn’t agree more.
Ricky is a real groover.
Love love love the ad.