Mim Haysom’s Cannes Diary #2: Inside the jury room as the Creative Data Lions are decided

In her second Cannes Diary for Campaign Brief, Mim Haysom, Suncorp Group Executive – Brand & Marketing, representing Australia on the Creative Data Lions jury, shares what went down on Day 2 of judging – from intense deliberations to emotional highs, and the Grand Prix vote that brought it all together.

Day 2 in the jury room was a rollercoaster. Our task was to finalise submissions for Bronze, Silver, Gold, and the highly coveted Grand Prix.

As we kicked off the day our President Tina [Allan, Global Chief Data and Intelligence Officer, FCB Global] reminded us of the impact of our decisions. Not only will our choices define a new creative benchmark, but for those who are awarded a Grand Prix the recognition can be career-defining.

Throughout nearly 12 hours of deliberation, we aimed to select work that would elevate industry creativity and make an incredible show on tonight (Wednesday, June 18).

As expected, there were some heated discussions and emotional moments as we interrogated the work and made some tough decisions, and then a huge sense of relief and joy when we voted on the Grand Prix.

We are proud of the clever, courageous, and impactful work chosen. As a jury, we hope it inspires ideas that can benefit our organisations and teams. Personally, I’m leaving with new friendships and unforgettable memories of an amazing experience that was definitely worth the time and effort.