Milwaukee launches first-ever regional brand campaign in ANZ ‘Forever For The Trade’ via Roller

In a regional first for global tool manufacturer Milwaukee, today sees the launch of its new campaign ‘Forever for the Trade’ created by Roller.

The new campaign not only breaks new ground for the brand in Australia and New Zealand, but also reaffirms its never-ending commitment to product innovation that meets the needs of the professional tradesperson.

The campaign platform ‘Forever for the Trade’ aims to connect with professional tradespeople no matter their trade. It’s an encapsulation of not only the incredible pipeline of 400+ game-changing products launched every year, but an expression of the fundamental purpose of the Milwaukee team, not just in Australia and New Zealand, but also the global team that researches, develops, and manufactures Milwaukee’s market-leading range of tools and accessories.

“What sets Milwaukee apart is our relentless pursuit of innovation that serves the professional tradesperson to help them get the job done”, says Ayman Harrak, Head of Digital & Brand Marketing ANZ.

“Forever for the Trade” perfectly captures the mission that the whole team pursues every day. It begins with our commitment to research and understanding of tradespeople’s needs and frustrations on the jobsite, right through to the technology and development that goes into every product we make. Everything we do truly is forever for the trade.”

Alongside creative agency Holler, the new campaign was produced by Visual Domain, with public relations by iD Collective and media by EssenceMediacom.

The new brand campaign launches today through OOH, digital, radio, SVOD and social media.

For more information visit: www.milwaukeetool.com.au/forever-for-the-trade

Milwaukee Tool
Head of Digital & Brand Marketing ANZ: Ayman Harrak
Brand Marketing Manager: Jacqueline Murray
Creative Services Manager: Nikola Toyama

Creative: Roller
Client Lead: Taylor-Lee Selby
Art Director: Patrik Angyal
Lead Creative: Jack Davies
Executive Producer: Jeanie Edwards

Production Company: Visual Domain
Creative Director: Adam Connolly
Executive Producer: Arna Toffolo
Director of Photography: Darren Wertheim
Art Director: Pernell Marsden
Client Lead: Simon Ritch
Photographer: Jesper Hede
Editor: Adam Connolly
Colour: We Are Crayon
Sound Mix: James Martell at Pure Sound

Public Relations: iD Collective
Communications Director: Amanda Edwards
Director: Mary Morton

Media: EssenceMediacom

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