Miller Genuine Draft launches ‘The Miller Design Lab’ experience in Australia via Connecting Plots

Miller Genuine Draft has launched its first project with creative communications agency Connecting Plots. The Miller Design Lab is a sold out series of creative and cultural events in Melbourne.

A consumer experience at the intersection of cultural trends and creativity, Miller Design Lab Australia is part of a global platform and has been curated by world renowned designer and creative Jeff Staple, and adapted locally by Connecting Plots in collaboration with and supported by an exclusive media partnership with Concrete Playground.

Says Brigitte Kedicioglu, who heads up the Miller brands in the local market: “It is an exciting opportunity to be one of the first markets around the world to launch Miller Design Lab and it is an important strategic step for us to grow our premium credentials in a credible way in Australia.”

Says Tom Phillips, managing director, Connecting Plots: “As a business we’re passionate about creating brand experiences that are talked about in culture. Miller Design Lab is a fantastic representation of how brands can collaborate with the design community to create something truly remarkable.”

Miller Design Lab brings together Australian creators via art, design, fashion, music and technology to create art installations across various mediums that can be experienced by consumers, alongside panel discussions and other events. Collaborators include; light sculptor, Meagan Streader, street artist, Buff Diss, Pitch Studios founder and creative director, Christie Morgan and textile creators, DREAMCATCHERSDREAMTIME X Think Positive Prints.

Miller Design Lab launched last week at SoHigh Gallery Windsor, Melbourne and runs until March 30.

Marketing Director: Sally Byrne
Brand Marketing Manager: Stuart Boag
Brand Manager, Miller Genuine Draft & Miller Chill: Brigitte Kedicioglu
Digital Brand Manager – Beer & Cider: Kaysie Direen
Communications Manager: Danielle Serena

Creative Agency: Connecting Plots
Creative Director: Steven Thomson
Client Services Director: Andie Tickner
Strategist: Tim Collier
Experience Designer & Director: Eloise Jacobs
Creatives: Emmalie Francis Thip, Steven Thomson
Project Lead: Sarah Reynolds
Managing Director: Tom Phillips
Event Production: Pavilion