Mercedes-Benz Truck + Buses picks The Fuel Agency as new lead advertising agency partner

Following a competitive pitch, Mercedes-Benz Truck and Bus has appointed The Fuel Agency to launch the next generation of Mercedes-Benz trucks in 2016 and beyond.

As the lead agency Fuel will be working across the Trucks and Bus division during an exciting time for the brand.

Says Tim Kidman, CEO, Fuel: “We’re delighted to be supporting one of the world’s most iconic brands, on such a significant launch. The new Mercedes-Benz truck range is world class and we look forward to leveraging our years of automotive, truck, finance and after-sales experience.”

Developed specifically for Australian conditions, and currently undergoing a rigorous evaluation, the next generation of Mercedes-Benz trucks are due to launch later this year.