Menzies Institute for Medical Research launches ‘Every Tasmanian’ work via Clemenger Tasmania
Clemenger Tasmania has created a powerful screen piece to encourage donations to the Menzies Institute for Medical Research, part of the University of Tasmania.
Highlighting the little-known fact that the diseases Menzies research are the diseases that directly or indirectly affect every Tasmanian, the piece dramatically demonstrates the reach and importance of supporting the Institute’s highly relevant work.
Says Marcus Murphy, creative director of Clemenger Tasmania: “The shared desire of both Agency and Client to create meaningful change has resulted in an incredibly strong piece in what traditionally is a very challenging category. Working shoulder-to-shoulder with Menzies has produced an outcome we’re both very proud of.”
Agency: Clemenger Tasmania
Client: Menzies Institute for Medical Research
Creative Director: Marcus Murphy
Creatives: Jimmy Clough & Adrian Bell
Director: Adrian Bell
Agency Producer: Jane Binning
DoP: Joshua Lamont
Editor: Joshua Lamont
Sound: George Goerss, Sonic Solutions