Melbourne’s persistence pays off as TBWA\ with Specsavers and DDB with Solid Lines take out Best of Show honours at MADC Creative Showcase

May 30 2025, 11:00 pm | BY Ricki Green | No Comments
Melbourne’s persistence pays off as TBWA\ with Specsavers and DDB with Solid Lines take out Best of Show honours at MADC Creative Showcase

Melbourne’s advertising, design and creative firepower was on show at The Forum tonight, celebrating the power of persistence and 70 years of the MADC at the 2025 Creative Showcase.

 

Says Simon Thomas, Co-President MADC: “We are beyond proud to celebrate and showcase such a diverse and interesting year of work from some of Melbourne’s finest (and most persistent) creative minds. We couldn’t have chosen a better way to honour the MADC’s 70th anniversary.”

Adds Matt Lawson, Co-President MADC: “Melbourne creativity is alive and thriving and was celebrated in style. It was a wonderful showcase of not just work, but a creative community that genuinely enjoys coming together. Thanks to all for making it another great showcase of what we all do, and how we do it.

Best in Show: Spesavers AUNZ – Welcome To Melbourne via TBWA\
Jury comments: Mass confusion isn’t normally the desired outcome of an out of home campaign, and yet that’s what makes this so successful. Congratulations to the client and the team for embracing the glorious art of the piss take and understanding that Aussies would embrace it for that.

 

Melbourne’s persistence pays off as TBWA\ with Specsavers and DDB with Solid Lines take out Best of Show honours at MADC Creative Showcase

Best in Show: Solid Lines – The Forbidden Flagmoji via DDB
Jury comments: This restores faith in the power of creativity – and bloody-mindedness. This wonderful idea shows that it’s possible to create change in the face of corporate indifference.

Emerging Creative of The Year: Pip Dolman & Gid Goldberg
Jury comments: The team combine clever, non-traditional thinking, complimented with a high level of craft to take out the highly competitive category. Their folios are already taking great shape with award winning work.

The rest of the night’s winners will be up on madcshowcase.com, where you can also purchase a MADC 70th Anniversary Commitment Ring.

The MADC would like to give a huge thank you to their Showcase sponsors who made it all possible: Alt.vfx , Bang Bang Studios, Guilty, Level Two Music, Studio Pancho and Photoplay Photography — Management & Production.

To keep up to speed with the rest of the MADC 2025 slate of industry events & workshops, you can give them a follow on LinkedIn and Instagram.