Melbourne’s deference for difference on show as Special for Shift20 Initiative + PHC for Crumpler win Best In Show at MADC 2024 Creative Showcase
The very best of Melbourne’s advertising, design and creative firepower was on show at The Forum tonight, as more than 500 creatives gathered to celebrate the power of difference and a year of stellar work at the MADC 2024 Showcase.
Says Simon Thomas, co-president MADC: “Melbourne really proved that different work works. There was an exceptional standard of diverse and interesting ideas that had made a real impact, and rightly so, were rewarded for it.”
Says Matt Lawson, co-president MADC: “We’ve always tried to have the night also be a showcase of Melbourne’s diverse creative talents, and so we’d like to thank the performance artists, visual artists, musicians, and of course, all who attended and contributed, for making it another memorable and fun night. Thanks all.”
Best in Show: Special Melbourne, with ‘Shift 20 Initiative’, for Dylan Alcott Foundation.
Jury comments: “That’s the ability of great advertising – to go beyond their remit and to drive real change.”
Best in Show: PHC at Good Oil, with ‘Life Zone’, for Crumpler.
Jury comments: “This is just so far above any other film work that’s out there at the moment. This is just so bold and doesn’t look like anything else.”
Emerging Creative of The Year: Charlotte Smith & Will Fox, HERO
Jury comments: “Both the quality of their thinking and craft in execution is incredible for the amount of time in the industry. Their folios already are taking great shape with award winning work. We couldn’t split them. Congrats to both of you.”
The rest of the night’s winners are on madcshowcase.com
Says MADC: “The MADC would like to give a huge thank you to our Showcase sponsors who made it all possible: Alt.vfx , Bang Bang Studios, Guilty, Level Two Music, Studio Pancho and Photoplay Photography — Management & Production.”
To keep up to speed with the rest of the MADC 2024 slate of industry events and workshops, follow on LinkedIn and Instagram.
5 Comments
LFG Bella you weapon
Top night thank you MADC. Lawson and Simmo you were brilliant.
Another incredible MADC Showcase. Thank you Simo, Matt and Committee. You always go that little bit extra (this year maybe it was a lot extra in the prosthetics department) and you never disappoint. A truly wonderful night.
Great night, all types of weird and wonderful. Loved catching up with everyone.
PHC Crumpler work outstanding and well deserved winners