Melbourne Water constructs raingardens inside metrolite panels and on bus shelters in innovative outdoor campaign via Marmalade Melbourne

| | 5 Comments

_MG_1892 QR CodeX.jpgMelbourne Water has demonstrated how simple it is to build a rain garden, by constructing a series of them on bus shelters and inside metrolite panels via Marmalade Melbourne.

The display shows how rainwater is collected on the roof, then is channeled down into the garden. The garden acts as a natural filter, to catch any impurities, before running into local waterways.

_MG_1815 Close Up.jpgUnder the line, “If we can build a raingarden here, you can build one at home” the 3D gardens are planted in between two glass panels and show the layers and the construction required to make your own.

Agency: Marmalade Melbourne

Executive Creative Director: Neil Mallet

Creative Director: John Akritidis

Creatives: Annie Shortall, Justine Gaitz, Simon Yeo, Frank Trobbiani.

Account Management: Pip Duncan

Production: Dawn Rushton, Penny Luya @ Adshel

Media: Laura Chong @ Mitchell & Partners

Photography: Stock

Retouching and CG: Imagenation

Client: Liz Hardy, Kate Kearns @ Melbourne Water

_MG_1906 Hero.jpg

_MG_1835 reverse.jpg