Melbourne agency Spinach appoints Mat Beyer to the role of senior digital media specialist

As part of the agency’s commitment to helping its clients deliver on the promise of mass personalisation, full-service agency Spinach has appointed Mat Beyer to the role of senior digital media specialist.

Beyer joins the agency with more than 10 years’ experience in digital marketing and technology working across a range of categories including telco and education. Most recently, he was at the Pragmatic Education Group where he was head of digital marketing and development. Beyer has built a wealth of digital media experience through roles with Digital Bunker and Tomato Media and has in-depth tech experience from his stint at Optus.

At Spinach, Beyer will help the agency’s clients navigate the complex world of data, tech, media and creative.

Says Ben Willee, general manager and media director, Spinach: “We’re delighted to have Mat on board. He’s got loads of experience and a curiosity for delivering improvements for clients.”

Says Beyer: “I am really excited to join the team at Spinach. The agency’s full-service capabilities, wrapped up with a focus on mass personalisation, blends well with my background in development, automation and AI.”