London International Awards is gearing up for October 4th – 8th when its Creative LIAisons program – held during LIA judging – will take place in Las Vegas.
Creativew LIAisons is designed to be a creative oasis in an industry that is in danger of focusing less and less on its creative output. It stands for the work and those who make it.
Creative LIAisons is a five-day program funded by London International Awards, as a way to give back to the creative community. There are no delegate fees and LIA pays flights and hotel accommodations. As a result, the attendance is extremely competitive. LIA can only accommodate 120 delegates, with preference given, of course, to agencies, organisations and publications that support it.
2019 will be the eighth year in which LIA will host Creative LIAisons, a mentoring program fully funded by LIA that runs concurrently with the LIA Awards judging. Not only are the attendees being given the opportunity to listen to some of the industry’s biggest names, but they’re also invited to sit in with the Juries on statue discussions. This represents a unique opportunity for the creatives to experience the judging process at a relatively young age.
This year there are 10 attendees that will represent Australia and two representing New Zealand.
They are Matthew Bladin (above left), junior art director at CHE Proximity, Melbourne; Michelle Canning (centre), copywriter, Cummins&Partners, Melbourne and Sebastian Covino (right), copywriter, SDWM, Melbourne.
Lauren Eddy (above left), copywriter at CHE Proximity, Melbourne; Robert Gordon (centre), art director, BWM Dentsu Sydney and Ben Horewood (right), art director, Cummins&Partners Melbourne.
Hannah Lawson (above left), copywriter, AWARD Competition Winner, Sydney; Grace O’Brien (centre), copywriter, whiteGREY Sydney and Anna Paine (right), art director, DDB Sydney, Campaign Brief 2019 Australian Agency of the Year.
Harry Skelton (above left), junior copywriter at Colenso BBDO, Auckland, Campaign Brief 2019 NZ Agency of the Year; Holly Sutton-Williams (centre), junior copywriter, Colenso BBDO, Auckland and Aicha Wijland (right), art director, CHE Proximity Melbourne.
Says Barbara Levy, president of LIA: “The aim of Creative LIAisons is to unite the advertising world’s best thinkers, work, and up and coming talent, and we couldn’t be more excited to have attendees from Australia and New Zealand. This year we were happy to provide seats for the MADC and AWARD School. Each held competitions to grant the winners the opportunity to attend this once in a lifetime event.”
Creative LIAisons is an annual program open to creatives, and creatives only.
The week provides ample opportunity to meet and mingle with the luminaries from advertising, design, digital, health, production and technology. Unlike other festivals our size, environment and events are designed for juniors to enjoy unfettered access to the leaders of the industry.
In all there will be 120 creatives aged 21-30 years from 24 countries travelling to Las Vegas to participate in Creative LIAisons.