Meerkats ‘Meer-bust’ health insurance pain points in newly launched campaign via VCCP, London

Leading health insurance comparison service comparethemarket.com.au launched its latest TVC nationwide yesterday via VCCP London, to provide clarity on Lifetime Health Cover (LHC) and other myths surrounding private health insurance.

The TVC – ‘Meer-busters’ – sees the meerkats hit the streets to quiz Aussies on what they think LHC is, highlighting that anyone who hasn’t taken out private hospital cover by their 31st birthday will be hit by a 2% annual cumulative loading on top of their premiums when they eventually take out cover. The essence of the government-introduced LHC is the longer you delay, the more you pay. 

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Says Jenny Williams, CMO of comparethemarket.com.au: “The strategy behind the Meer-busters campaign is to understand people’s pain points when it comes to their health insurance. Health insurance is a confusing category and we want to help people get on the front foot when it comes to their health needs and clear up any confusion around LHC and other common misconceptions.

“We have a team of consultants who are committed to demystifying health insurance and providing consumers with all the information they need to make empowered decisions when it comes to their individual health insurance needs.”

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UK Animation Producer: Juliette Stern