Medibank – spruiked as the insurance your health deserves in new campaign via GPY&R Melbourne
Medibank has launched a new retail campaign, via agency GPY&R Melbourne, positioning the brand as ‘The insurance your health deserves’.
The campaign is made up of a series of executions that will be rolled out over the coming months.
Says Chris Carroll, Medibank’s general manager of marketing: “This campaign positions Medibank as the right choice for the health of Australians. Medibank continues to evolve its brand as it transforms from a health insurer to a company that stands for better health”.
AGENCY:
Agency producer: Pip Heming
Executive Creative Director: Ben Coulson
Copywriter: Aaron Pepper
Art Director: Connor Beaver
Group Account Director: Mathew Cummings
Account Director: Matilda Hobba
PRODUCTION:
Production company: Finch
Director: Nick Ball
Producer: Edward Pontifex
Offline Editing: Jo Scott, The Butchery
Online Editing: Eugene Richards, The Refinery
Sound: Paul Le Couteur, Flagstaff Studios
CLIENT:
General Manager- Marketing: Chris Carroll
Marketing Manager- Brand and Advertising: Katrina Barbaro
Advertising Manager: Tina Conder
23 Comments
A bit of nicely paced humour in the health insurance category. A very welcome change. It has been ages since any health insurer trusted good scripting and humour to get noticed.
Nice to see it back!
I hope these replace those freak’n weird ‘smiles’ ads.
These are much better, even got a small chuckle. HArd to do with Heath insurance ads.
I like the gag in the Genius one, didn’t see it coming. Nice.
Much better than the last stuff, noticed Jim & Cuz weren’t on the credits. Might be the difference.
Are there more of the ‘don’t like to wait’ idea?
It would make a good little campaign of 15 sec ads.
Reminds me of the old school simple funny HBA ads, in a good way.
Not awesome, but not bad either
There’s a really funny one with a bad Psychic. Patts, you should put that on the post.
9.56AM – Give it a rest Coulson
If you’re gonna comment on your own work at least wait a bit in between posts. 1 minute apart is a bit obvious.
These are quite good, not amazing, but quite good.
Probably best heath insurance ads going around. It is a shitty category to do simple funny work in.
Nice one Pep and Beaver. Sneaking a nice gag into a tirade of offer gobbledygook is a tall order. Well played.
BAAALLLLLLLLL–TRAAAAAAIIIIINNNN!!
ToOt ToOT !!
9.56 The real difference was using freelancers. Well done boys.
Borrowed interest (insert your product here).
Unnatural dialogue (I get 85% back on mine).
Not too funny.
Very long addy voiceover.
Love a good blonde joke.
overacted. underdone.
Just wondering, when is the Cannes nominated ‘Breathe’ ad finally going to run on television? I mean, it was supposed to have run to be in Cannes in the first place, so just wondering…..
i laughed. great stuff. super hard category but fucking well done
fucking lovely. well done
Great writing. Hands (and pens) down. Enough said.
I don’t feel better now.
Has anyone seen the Medibank psychic commercial yet? When and where can I see it?