Media industry expert Toby Hemming launches new communications agency Bold Media in Syd
Media industry expert Toby Hemming today announced the launch of Bold Media, a new Sydney based full service communications agency servicing the Asia-Pacific region.
Launching with foundation clients including the Asia-Pac operations of global digital agency Profero, leading insights agency Edentify and Sydney-based design and copywriting agency The Make Room, Bold Media offers a full range of cross-platform media relations and communications strategy services.
Hemming, who until recently was head of corporate affairs for News Limited’s News Digital Media, said he was excited about being able to help companies transform their ideas into great stories.
Says Hemming: “I’m looking to challenge the market, and my executive-level experience working with some of the world’s largest and most successful companies to translate their ideas into great stories will help that.”
With extensive experience in media, digital, entertainment and advertising Bold Media’s initial strategy will be to help companies working in the sector to spread their ideas.
Says Hemming: “My time working in the media industry means I understand the real need organisations have for a communications partner who can deliver insightful and commercial communications solutions.
“Strong partnerships with some really talented people in other disciplines mean Bold Media will be flexible enough to not be tied down to the traditional PR agency model.”
Edentify managing partner David Gaines said working with Bold Media had been a simple and productive experience.
Says Gaines: “We recently worked with Bold Media during an important transition in the business and they did exactly what was needed, and they did it exceptionally well.
“Bold Media put together well crafted communications materials to get the maximum exposure from the story while managing a wide range of media relationships.”
Prior to founding Bold Media, Hemming has held a number of high-level communications positions in Australia and the UK including roles at News Limited, News Digital Media and BSkyB.