Meat & Livestock Australia says ‘it’s time to warm things up’ this winter in new campaign via BMF
Beefgiving Season is turning the coldest season of the year into the warmest. Meat & Livestock Australia, via agency BMF, is urging Aussies – including Tony and Julia – to warm up their relationships this Beefgiving Day, slated for this Saturday July 14th (apologies to the French for a clash with Bastille Day).
The video, which was created by BMF and production company Cutting Edge, features a group of chefs firing up a BBQ and cooking a selection of succulent Beef dishes.
The video ‘stars’ Australian Prime Minister Julia Gillard and Opposition Leader Tony Abbott and reveals how beef can bring warmth to even the frostiest of relationships.
The video is part of MLA’s latest campaign for Beef, which this year has replaced the winter season with Beefgiving Season.
The centerpiece of Beefgiving Season is Beefgiving Day, which will be celebrated this Saturday 14 July, historically the coldest Saturday of the year.
Beefgiving Day is a time to reheat relationships with friends and families by sharing hot meals of Beef.
MLA’s Beefgiving campaign includes TV, print, outdoor and online, including a host of social media activity around the Nothing Beats Beef Facebook page. Beefgiving Season is also involved in a number of Winter Festivals across Australia.
Agency: BMF
Client: Meat & Livestock Australia
Production Company: Cutting Edge
20 Comments
This is just brilliant.
hahaha! awesome!
Every time I see this campaign, I can’t help but wonder if the original thought was “Shanksgiving Day” but the client thought it was too specific or related to lamb.
Cool!
This is great work. Made me smile.
I give ’em both the beef!
Love it! brilliant idea.
Finally they can settle their beef with some beef. Luv it!
That’s gold. I challenge anyone on this blog to say a bad word about it.
Nice, but I think Coke did it better.
Haha brilliant work. Love Gillard’s schnoz.
Just loved it.
You guys nailed it. Smells like Spanish passion.
Its the same idea that Benetton won the grand prix for print with.
What a silly mix of ideas. Like the team and agency didn’t known quite what they were chasing so threw it all into one ad. Odd.
Happy Beefgiving Day? WTF???
You should see the Porking viral.
This version is smarter, more controversial and better executed. And released not that long ago, and awarded a Gold.
http://unhate.benetton.com/
What a flop of an ad. Poor idea, poor execution, poor art direction. BMF, the sinking ship with no vision. Lift your game.
What a very strange ad. Warm things up means… unhate? And that relates to meat because… you warm meat up? Or meat brings people together? Or… it doesn’t? At all? And Happy Beefgiving means… what? Riddles upon meaty riddles.