McSweeney appointed creative director at McCann Sydney – replaces Ingvoldstad, who moves to McCann CRM specialist MRM Worldwide

Vince McSweeney has transferred from the McCann Melbourne CD gig – where he has been for four years – to the role of McCann Sydney creative director, replacing Erik Ingvoldstad, who will concentrate on thecreative development within the CRM sphere – including search, direct,social and data – for McCann CRM specialist MRM Worldwide.

McSweeney is on the McCann Regional Creative Council and has been the recipient of a number of creative awards – both client and industry – as well as a prestigious HK McCann Award – one of only a handful given globally each year for truly outstanding performance.

Says Chris Mort, McCann Worldgroup CEO: “Vince is a tremendous talent and McCann Sydney is very fortunate to have him in the CD role. His contemporary multi-discipline approach to creative coupled with an ever present competitive streak makes him a great leader and asset.”