McLeod promoted as King to return to NZ

Dave King, the highly awarded M&C Saatchi Direct Sydney creative director, has announced he is returning to his homeland New Zealand for family reasons. He is tipped to be joining AIM Proximity Auckland, while current CD Matt Shirtcliffe is heading to the CD gig at sister shop Proximity in Toronto.

King’s position in Sydney is being filled by his creative partner of seven years and current deputy creative director Gavin McLeod.

King (pictured), who is one of the country’s most successful direct marketing creatives, will leave the agency within a couple of months. A firm date has not been set.

“We love Dave and I think it’s fair to say he loves us too. We will miss him terribly but wish him nothing but the best in New Zealand.

“He and Gav have been outstanding performers and we are thrilled that Gav will be stepping into the role – it is a natural and very smooth progression for the agency,” said M&C Saatchi regional creative director Tom McFarlane.

King added: “It’s been a fabulous seven and a half years and I can honestly say I have enjoyed pretty much every single moment.

“Gav is one of the country’s most awarded direct creatives, and I know that the brilliant creative – and awards – will continue to come for the agency.”