McGuigan Wines says ‘Bring a McGuigan’ in latest TV + online content campaign via BLOKE
McGuigan Wines has launched a new campaign created by BLOKE, which suggests that if you want to bring a great quality wine – whatever the occasion – Bring a McGuigan.
Says Mike O’Rourke, creative partner, BLOKE: “The alliteration will definitely help brand recall. But it also positions McGuigan wines as the bench mark for quality and taps into a need for social acceptance.”
If you want to impress – Bring a McGuigan.
If you want to look like you really know your wines – Bring a McGuigan.
If you want to show a little respect – Bring a McGuigan.
In fact, whatever the occasion – Bring a McGuigan.
The TVC is based around bringing the right wine to a house party. With the online content videos expanding this idea into other occasions.
Says Scott Burton, marketing manager for McGuigan parent company, Australian Vintage Ltd: “The McGuigan brand has fantastic momentum, enjoying unprecedented global growth over the past five years, not to mention continued and sustained success in prestigious international wine competitions. This is the next step in our strategic plan – driving our awareness on a global scale, and really engaging with the end consumer in a meaningful way.
“The ‘Bring a McGuigan’ campaign perfectly mirrors what the McGuigan brand stands for – fun, authenticity, playfulness and approachability. Communicating these attributes in a traditional wine advertising style, with the rolling hills, grape crushing and barrels, just wouldn’t have worked for our brand. We needed to do something slightly ‘edgy’ in order to help us stand out in a crowded marketplace.”
The McGuigan family bring four generations of experience to Australian Vintage, which boats several award-winning Australian wine brands recognised and enjoyed across the globe, including Nepenthe, Tempus Two and McGuigan Wines.
11 Comments
My mother always taught me that if I can’t say something nice don’t say anything at all.
So I’m not.
I’m still waiting for the comedic timing…
Your mother should have told your father to use a condom.
Pure pavement pizza.
We should stick to training Labradors to drive, not direct TVCs when they’re drunk.
It’s ok. The acting lets it down a little.
So, in essence, it’s the wine you bring when you’re told not to bring anything. Sounds familiar.
The date dude in the online content looks like he’s planning on spiking that bottle of McGuigan with rohypnol.
This perfectly encapsulates the taste of McGuigan wine. Nailed it.
I usually buy McGuigan’s Red, Merlot or Merlot blend – they’re tasty AND good value.
I worry now that my dinner hosts may well like them but think lesser of me because ALSO know that they’re good value.
I bought a McGuigan at the local supermarket for the first time because it was on special and I couldn’t afford what I really wanted. Was so impressed have so far bought 3 more.