McDonald’s promotes Australian lamb burger and wrap in new ad campaign via DDB Sydney
UPDATED TO INCLUDE THE TVC’S – McDonald’s Australia has revealed one of its biggest launches to date – for the first time ever it’s adding the national dish to its menu with the launch of two new lamb products: The Serious Lamb Burger and The Serious Lamb Taster wrap – available in restaurants nationwide.
The campaign, via DDB Sydney, features Lambassador Sam Kekovich.
Says Kekovich: “We’re a nation of lamb lovers, so it’s good to see Macca’s taking note. Whether it’s a roast with the family or some chops on the barbie, lamb is a national icon. A McDonald’s lamb burger – you know it makes sense!”
Says Madeleine Fitzpatrick, VP director of marketing McDonald’s Australia: “This is a big launch for McDonald’s Australia, and we’re bringing lamb to the menu in a way that only Macca’s can.
“Aussies are very particular about how they like their lamb and at Macca’s we have been developing and perfecting the two new products for over 18 months to ensure we get the combination of flavours and quality ingredients in these new home-style products just right.”
24 Comments
What a joke! 18mths of research and they treat lamb like beef, swapping it out with beef on the Oz burger. Why not do something original by creating a burger that compliments lamb. Here’s one baby spinach, grilled capsicum and tzatziki. Easy.
Great Idea using Lamb, very poorly executed McDonalds.
I WILL EAT ANYTHING OR ANYONE
Freshly cracked egg = doublespeak for fried egg, but without the word “fried”.
Om nom nom. Get in my belly!
Slambing Sam Kekovich must just pinch himself with how much mileage and earnings he continues to get from his “association” with sheep meat.
Where did the list of ingredients go?
It could work. But there’s something kind of uninspiring about an ad that relies heavily on consumers memory/association of this guy with the big Australia Day eat lamb promotion.
Sam K selling lamb. Pretty sure it’s been done.
Sam K selling lamb. Pretty sure it’s been done.
Would somebody please put this clown out to pasture?
Isn’t this a site for creatives?
what’s with people bagging an ad that works? What’s your opinion got to do with whether an ad is sucessful………. Isn’t advertising 101 about removing your emotion (aka ego) and installing the emotion of the shopper?
How many of you can look yourselves in the mirror and say that you’ve produced an ad that has been used for 10 years, and as for the “…pretty sure it’s been done” brigade, yay, you’re on the ball!…….. and why is it still being done? Because it works!!
I’m in sales, and I can tell you an ad that works will generate more work than an indulgent ad that wins an award. Companies bank revenue, not awards.
Ego, and Envy, oh how they hurt when misplaced.
Grow up girls……… apologies to females
@Marsh
From the “pretty sure it’s been done” brigade, all you really had to say was “I’m in sales.” Everything else we would have taken for granted.
Retreading ideas for ten years and selling them repeatedly back to the audience, convincing yourself that it works because there’s been little or no movement downward in sales is hardly a creative nor a strictly business strategy that has much merit. Using Sam K for the lamburger is a lazy idea, one that’s easy to sell to a conservative client who is risk averse and as a result isn’t going to try to too hard to paint outside the lines and get any real attention for the advertising of a new product line. Not much reward, no real jeopardy, play it straight down the line and I won’t lose my job for floating a new idea.
It’s not “where’s the beef?” is it.
@Marsh. You just got lambasted.
who else likes roasting marshmallows?
Lamb lamb lamb lamb lamb
Missed opportunity.
Pull the wool over peoples eyes.
Sheepish ideas.
Lamb dressed as mutton.
Ok… I’ll get me coat….
Better than anything on the Suzuki pig commercial thread, anyway. That was a pun goldmine that never got tapped, tsk tsk.
There’s a lot hugging going on in TV ads these days.
http://www.youtube.com/watch?v=wNf1LJKsD2g
Oh, what a boring industry this has become
Bad direction.
I’ve see porn films with more believable performances. That COULD have been a funny commercial.
I’ve see porn films with more believable sheep.
D5 would have convinced the client to save all the little lambs.
Tarantino’s version:
Open on the back room assembly tables at your local McDs.
The pimply-faced server is reciting a nursery rhyme to himself as a long row of unsuspecting little wooly creatures winding their way in from the back door approaches his station.
“Mary had a little . . ” BAM! He takes a huge hammer and slams the animal into a flat meat patty, sending blood and tissue in every direction as the girl next to him calmly covers the slab in a slice of beet root and moves it toward an expectant Sam K at the front counter.
I just vomited my lamb burger up after seeing the ads.