Aussie director Jesse James McElroy shoots Grinchy spot for McDonald’s Canada via W+K

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.

 

This year, McDonald’s Canada is giving the holidays a mischievous twist with the launch of its new Grinch Meal campaign. Created by Wieden+Kennedy and directed by Australian talent Jesse James McElroy via Alfredo Films, the ad puts the iconic Grinch at the center of a festive feast that’s equal parts playful and nostalgic.

Blending humour and holiday cheer, the campaign brings a fresh spin to seasonal advertising. With McElroy’s direction and Wieden+Kennedy’s expert storytelling, McDonald’s Canada delivers a clever, craveable holiday treat that’s sure to delight fans of all ages.

View more of Jesse James McElroy’s commercial work on his Bestads Profile. and check out the behind the scenes film below.

Client: McDonald’s
Agency: Wieden + Kennedy
Creative Director: Rose Sacktor
Creative Director: Paddy Treacy
Copywriter: Mikayla Dumas
Art Director: Nikki Vandervelde
Agency Producer: Athena Kouverianos

Prod Co: Alfredo Films
Director: Jesse James McElroy
Producer: Jeff Darragh
EP: Holly Rowden, Alexander Henry & Sandy Kelly
Editor: Red Barbaza
Offline: @daydreamedit
VFX & Online: The Vanity
Colourist: Andrew Exworth
Sound: Oso Audio