McDonald’s Australia launches new heart-warming brand spot ‘Cravings’ via DDB Sydney


McDonald’s Australia has launched a new brand campaign via DDB Sydney, which celebrates the role Macca’s plays in the lives of Aussies.


The ad, titled Cravings, forms part of the ongoing “We’ll be here” brand campaign. Its launch coincides with Mother’s Day.

The spot depicts the story of a daughter who goes out of her way to make her special reveal even more special with Macca’s.

Says Jo Feeney, marketing director, McDonald’s Australia: “We’re so proud of the array of unique moments Macca’s is able to share with so many Australians, and are continuing to highlight this with the latest addition to our ‘We’ll Be Here’ brand campaign. This new spot taps into the emotion of a wonderful family moment, and continues our celebration of the unique relationships our customers have with us.”

Client: McDonald’s Australia
Marketing Director: Jo Feeney
National Marketing Manager: Amanda Nakad

Creative Agency: DDB Sydney
Chief Creative Officer – DDB Australia: Ben Welsh
Chief Creative Officer – DDB Sydney: Tara Ford
Creative Partner: David Joubert
Senior Art Director: Anna Paine
Senior Copywriter: Owen Bryson
Lead Senior Producer: Tania Jeram
Managing Director: Priya Patel
Managing Partner: Lisa Hauptmann
Business Director: Nicole Drabsch
Chief Strategy Officer: Carl Ratcliff
Planning Partner: Anna Bollinger

Production Company: FINCH
Director: Christopher Riggert
Executive Producer: Karen Bryson
Producer: Camilla Mazzaferro
DOP: Jeremy Rouse
Editor: Stewart Reeves, The Editors Sydney
Grade: Ben Eagleton
Online: Quade Biddle, Atticus Post
Sound Engineer: Abigail Sie, Song Zu
Music Licensor: Level Two Music, Melbourne
Media: OMD

Casting Director: Stevie Ray
Casting Director: Nick Hamon