McDonald’s Australia adds Wieden+Kennedy to agency roster, joining DDB, OMD, Akcelo + Digitas

McDonald’s Australia has confirmed that US agency Wieden+Kennedy has been added to its roster as an additional creative agency partner.

A spokesperson from McDonald’s says: “The appointment sees the highly successful creative company join our award-winning agency village, which aims to continue to deliver compelling and successful campaigns to drive our brand and business forward.

“We were incredibly impressed by W&K’s understanding of our fans and creative approach and we are excited to work with them, alongside our existing agency partners – DDB, OMD, Akcelo and Digitas – in 2025.

“We would like to acknowledge and thank the other agencies who participated in the process.”

In October last year, McDonald’s Australia announced it was seeking an additional creative agency partner, which would not effect it’s long-established partnership with DDB Australia. At the time McDonald’s said it would search among its existing list of global agency partners including Leo in the UK, Wieden+Kennedy and Droga5 in the US, TBWA in Europe and Asia and DDB in New Zealand.