McCann Melbourne basking in D&AD glory this week with an Australian record nine Nominations for Metro Trains ‘Dumb Ways to Die’ campaign
McCann Melbourne is basking in D&AD glory this week, having scored an Australia all-time record nine Nominations for its Metro Trains ‘Dumb Ways to Die’ campaign.
“All of us at McCann couldn’t be happier with what’s gone on at D&AD this week,” national ECD John Mescall (below) told Campaign Brief. “I don’t think there’s any question that D&AD is the toughest, purest show in the world and just getting in book is a major achievement. So to have the most nominated campaign in the world at D&AD 2013 is a huge honour for us.
“I’m particularly thrilled for our great client in Metro, our amazing suits who did a brilliant job on this campaign, and the agency at large. Because while not everyone appears on campaign credits, I think we all know that you only do really good work as an agency when you’ve got a great team across the board: which we absolutely do.”
Nominations (9)
TV & Cinema Advertising
TV Commercials 120-240 seconds
Digital Advertising
Web Films
Outdoor Advertising
Poster Advertising Campaigns
Integrated & Earned Media
Earned Media Campaigns
Writing For Advertising
Writing for Film Advertising
Art Direction
Art Direction for Digital Advertising
Art Direction for Poster Advertising
Radio Advertising
Sound Design & Use of Music for Radio Advertising
Crafts for Advertising
Animation & Illustration for Digital Advertising
In Book (5)
White Pencil
Digital Advertising
Integrated Digital Campaigns
Crafts for Advertising
Illustration for Advertising
Film Advertising Crafts
Animation for Film Advertising
Use of Music for Film Advertising
11 Comments
That is just great
Love this campaign
Congratulations to everyone at McCann
Australia doing pretty bloody well this year across the board
18 Nominations + 24 In Book for Australia. Not too bad.
Clap clap clap clap clap. Stands. Claps some more. Well done and richly deserved.
Not unexpected but brilliant news for them nonetheless.
McCann buys Smart move
Bloody well done everyone involved. Fresh, different and enjoyable. It’s like being in advertising again! Jay Furby.
Great stuff guys
Well done to Julian Frost who animated the whole thing, it wouldn’t have been as great without his quirky touch and incredible skill. It’s got his mark all over it. Genius.
AG bru! I just told my creative department that Australian craft is KAK!
And yet two people have fallen onto train tracks around Melbourne in the last 24 hours, one of whom was hit by a train…
It may have been a super catchy ad, but it hasn’t done a thing to change behavior around trains in Melbourne.
Yeah and despite 20 years of TAC advertising people still drink and drive. People also still smoke. And despite Coke spending a fortune on advertising, some people still don’t drink Coke.
One person gets hit by a train and therefore this campaign “hasn’t done a thing”. What a silly argument.
I hope you never get to judge the Effies.