McCann Melbourne appoints former Publicis GM Georgie Pownall to the role of managing director

McCann Melbourne has today announced the appointment of Georgie Pownall as managing director.

With over twenty years’ experience in marketing and advertising, Pownall joins McCann most recently from Publicis Mojo having worked previously for leading agencies such as The Campaign Palace, DDB, Saatchi & Saatchi, CHE and as product manager for the iconic Barbie brand.

Pownall says it’s her mission to partner with ambitious, like-minded clients who want to make an impact by solving business and communications problems in unexpected ways.

Says Pownall: “I’m extremely excited to enter McCann at such a formative time. McCann Melbourne has enormous growth potential and continues to be a proven creative powerhouse.”

Says Nicole Taylor, CEO, McCann Australia: “Georgie is an inspiring leader, whose passion for creativity is infectious and will be instrumental in bringing to life our shared vision for McCann Melbourne.”

Managing director Anita Deutsch-Burley, exited the agency earlier this year and Taylor says: “Anita is highly-respected and made a significant contribution to our Melbourne business. We wish her much personal success in the future. We are excited to have Georgie as an addition to our team. I’m confident she will continue driving our goals to best partner and grow our clients’ businesses.”