McCABE TO DEPUTY CREATIVE DIRECTOR OF Y&R AUCKLAND

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Steve McCabe has been appointed to the deputy CD post at Y&R, Auckland, reporting to CD Jeneal Rohrback.

McCabe’s career started in London where he worked at BMP and Lowe; he moved on to do a stint at Australia’s George Patts, but decided New Zealand had better opportunities at Generator, Auckland. He joined Y&R Auckland after Generator’s merge with them last year.

Says Rohrback: “After Y&R’s enormous growth in the last six months it’s a relief and a great pleasure to have Steve working with me. He’s a very insightful, funny writer and has a lot to offer to our creative product. I can see us doing great things together”.

Says McCabe: “I’m very flattered by the appointment and look forward to doing great work with Jeneal and Y&R’s impressive list of clients”.