M&C Saatchi shoots Human Cameras for the AdNews Challenge to raise funds for UN LTD
As part of the AdNews Challenge, M&C Saatchi attached cameras to its training athletes to create Human Cameras whilst seven of Australia’s top photographers used the Human Cameras as they ran, swam, rode and paddled to get world-class shots that could be bought for a donation.
Follow M&C Saatchi’s Human Cameras on Twitter @humancameras.
The resulting prints, by the seven photographers, Neil Bailey, Jamie MacFadyen, Jon Higgs, Brett Danton, Michael Corridore, Gary Sheppard, and Florian Groehn, are displayed for sale on a site that launched today via M&C Saatchi and its digital production house MAKE with proceeds going to UN LTD, the official charity of the AdNews Challenge that works to enhance the lives of 
disadvantaged Australian youth.
The best images were framed and showcased for silent auction at a Human Cameras exhibition at Sydney’s Rushcutters Bay on 25 October.
Says James Yaffa, AdNews sales director: “M&C Saatchi has set the bar very high in terms of AdNews Challenge fundraising initiatives. We expected some interesting angles from the creative industry but this has totally blown us away, it’s great stuff.”
Says Kerry McCane, UN LTD founding director: “Wow, just awesome from M&C Saatchi. On behalf of disadvantaged and underprivileged young Australians, I can’t thank M&C Saatchi and the photographers enough for getting behind the fundraising effort in such a compelling and innovative way.”
M&C Saatchi executive creative director Ben Welsh called the campaign “a brutally simple melding of art and athleticism for a great cause”.