CB Exclusive: M&C Saatchi lures Scott Dettrick from The Monkeys for national Executive CD role 

Campaign Brief can reveal that M&C Saatchi has appointed Scott Dettrick as joint national executive creative director, working alongside fellow national executive creative director Emma Robbins.

This hire further bolsters M&C Saatchi’s creative leadership team across its national structure.

Dettrick, regarded as one of the founding creatives of The Monkeys, has led creative campaigns for brands such as MLA, Canadian Club, Amazon, Audi, Qantas, Telstra, UBank and -196. Most recently, Dettrick helped close the generation gap for Australian Lamb, building on his long legacy of campaigns for the iconic brand. His work has been recognised at festivals such as Cannes, D&AD, AWARD, Clio, and the Webbys. His work has also won numerous effectiveness awards, including three Global Grand Effies. Dettrick sits on the AWARD council and is national co-head of AWARD School.

Says Steve Coll, chief creative officer, M&C Saatchi Group: “I am delighted to welcome Scott to the leadership team, as I’m a long time admirer of his work. He’s that very rare blend of talent, ambition and humility, and will bring a lot to both our work and our culture. I admire the restless curiosity evident in his creativity, something that will be a great asset to the talented designers, creatives, PR experts and media thinkers in our Group, as well as our clients.  He has consistently created award-winning work that permeates popular culture and pushes beyond the expected. With talents like Scott and Emma as national leads for the M&C Saatchi agency team, we couldn’t be happier.”

Says Dettrick: “I’m looking forward to bringing my diverse experience to M&C Saatchi to help lead the great creative talent there and work with some of the best brands and marketers in the country. They are an agency I’ve always admired from afar, and to have the chance to help build the next chapter alongside Steve and the ambitious leadership team is very exciting.”

With over two decades of experience in creative industries spanning design, art direction, music composition, writing, and film direction, Dettrick’s expertise is multifaceted. He was a designer and art director at Australian fashion label Mambo throughout its halcyon days and has performed as a stand-up comedian at clubs and festivals around Australia.