M&C Saatchi’s brand consultancy Re snares Landor Paris’ Jason Little for CD role

Re, the M&C Saatchi Group’s brand consultancy, has appointed Jason Little as creative director.

The move brings a creative powerhouse back to Australia, with Little attracted from Landor Associates, where he spent the past six years of his career, most recently in Paris.

Little won international acclaim for leading large-scale brand transformations. In the Australian market he is best known for the rebrand of The City of Melbourne (2009) and the creation of the One Degree brand for News Limited (2007).

With a strong focus on helping clients transform their business, Little is unapologetic for his firm stance against the creative mediocrity he feels plagues the landscape.

His numerous awards include: D&AD, The One Show, AGDA, NY Type Directors Club, Tokyo Type Directors Club, Graphis, Wolda, Communication Arts and AIGA.

Patrick Guerrera, Re’s co-founder and managing director, is “over the moon to have such a world class creative leader join the business. People of Jason’s calibre, experience and standing are incredibly rare. I just can’t wait to have him delivering world-class work for our clients and inspiring our team to always strive to do the same.”

Little is relishing the opportunity to join “a refreshingly different kind of branding agency and do game-changing work with some iconic Australian brands, working alongside exceptional talent.

Says Little: “Branding, now more than ever, is about owning the idea, putting it at the heart of the organisation, and enabling it to spread across all touch points and channels, no matter how much the media landscape changes.”