M&C Saatchi Group and MYOB launch new partnership model under the moniker ‘NMBL’

M&C Saatchi Group and leading business management platform MYOB have today announced a new partnership model that will deliver an innovative and collaborative way of working under the distinctive moniker NMBL.

Co-designed by MYOB and M&C Saatchi Group NMBL brings together the best minds in data, CX, creative, design and PR in one connected team.

Harnessing the expertise of M&C Saatchi Group specialists and MYOB’s internal talent and category knowledge, this new NMBL approach aims to supercharge MYOB’s ambition of bringing the latest in business management innovation to every Australian business.

Says Dean Chadwick, chief marketing officer at MYOB: “MYOB has been a part of Australian and New Zealand business success for 33 years. As our business enters a new chapter, through NMBL we are focusing on building the products and solutions people in business across Australian and New Zealand are asking for. We’re really excited to be working closely with specialists from the M&C Saatchi Group as NMBL.”

NMBL is made up of a strategic selection of M&C Saatchi Group practitioners led by Benjamin Harrison (managing director, Re), Steve Coll (chief creative officer, M&C Saatchi Group), Scott Dettrick (ECD M&C Saatchi) Saynaree Oudomvilay (PR and comms lead, M&C Saatchi Sport & Entertainment), and Bobbie Gersbach (M&C Saatchi Performance).

Says Ben Harrison, managing director, Re: “At M&C Saatchi Group, we are about building bespoke models around the needs of our partners, and ultimately their users. NMBL enables a connected approach from product design to comms, from buttons to billboards.

“MYOB is an iconic Aussie tech brand that’s been helping small businesses for over three decades to do big things. NMBL will help MYOB realise its big ambitions over the next 5 years in Australia and New Zealand.”

Adds Chadwick: “MYOB is laser focussed on helping Australians and New Zealanders in business do big things, whatever big means for them. Small businesses and sole traders are doing it tough out there, so we want the NMBL partnership to help MYOB support more Australian and NZ business people start, survive and succeed. ”

(Pictured L-R: Natasha Connor – General Manager, SME Marketing MYOB; Justin Graham – CEO, M&C Saatchi Group AUNZ; Scott Dettrick – ECD, M&C Saatchi; Gab McKenzie – General Manager, Marketing Activation MYOB; Steve Coll – CCO, M&C Saatchi Group AUNZ; Saynaree Oudomvilay – PR & Comms Lead, M&C Saatchi Sport & Entertainment; Ben Harrison – MD, Re.design (part of M&C Saatchi Group); Dean Chadwick – CMO, MYOB)