M&C Saatchi and The Monkeys scores one Bronze each as next round of winners announced at LIA

LIA has announced the Winners and Finalists from six categories including, Creative Strategy, Transformative Business Impact, Creative Use of Data, Evolution, Branded Content and Branded Entertainment, after top global creatives evaluated thousands of entries through an exhaustive on-site process in Las Vegas. With no pre-judging, every juror thoroughly assessed each submission, ensuring a fair and rigorous selection.

M&C Saatchi Sydney has secured a Bronze in the Creative Use of Data category for Minderoo Foundation ‘The Plastic Forecast’, whilst The Monkeys scored a Bronze in the Branded Entertainment category for Sydney Opera House ‘Play it Safe’.

After scrutinizing every entry in-person followed by intense deliberations, the Evolution and Creative Use of Data Jury, led by Jury President Yasu Sasaki, Global Chief Creative Officer of dentsu, awarded a total of 15 Statues including a Grand LIA to MRM Brazil, São Paulo for their work for Samsung titled “ThrowBack Deals.” The Creative Use of Data category recognizes work that demonstrates the fundamental role of data in inspiring, powering and enhancing creativity.

Branded Entertainment rewards advertising, cleverly disguised as entertainment. The Jury, led by Juan Woodbury, Executive Vice President and Head of Branded Content & Entertainment of Prose on Pixels Chicago, awarded a Grand LIA to Wolf BKK, Bangkok for its exceptional “Uncle KFC’s Rice Bowl” campaign. In total, the Jury awarded 29 Statues for Branded Entertainment, including 1 Grand LIA, 12 Gold, 8 Silver, and 8 Bronze Statues. They also awarded 3 Finalists.

VIEW THE CREATIVE STRATEGY WINNERS
VIEW THE TRANSFORMATIVE BUSINESS IMPACT WINNERS
VIEW THE CREATIVE USE OF DATA WINNERS
VIEW THE EVOLUTION WINNERS
VIEW THE BRANDED CONTENT WINNERS
VIEW THE BRANDED ENTERTAINMENT WINNERS