Maybelline New York to launch glamorous crash landing at Sydney’s Bondi Beach via Bastion

Maybelline New York, the world’s leading cosmetics brand, is taking lash impact to the next level with its largest Australian brand experience to date, developed by Bastion Agency. The celebration of the viral TikTok cult-favourite is set to make waves at the iconic Bondi Beach next weekend.

Crashing onto Australian shores, this striking life size rocket will boldly go where no lash has gone before – taking consumers out of this world to experience WHY this is #1 selling mascara across Australia and worldwide.

This galactic pop-up is a portal to explore beyond the outer limits of what lash-technology thought possible, and experience Limitless Length and Beyond! Experience the magic of the stars with exciting interactive elements, inspired by the Yayoi Kusama infinity room, with each star representing one of Sky High’s 100,000 five-star global reviews. Beachgoers can capture the moment in a cosmic mirror and grab their very own Sky High mascara sample to take home.

The installation will also encourage beach-goers to join the Sky High Club, with a chance to win 1 of 20 prize packs, featuring 7 x full-size Sky High Mascaras (including all shades; Very Black, Cosmic Black, Tinted Primer, Brown and the NEW colours of Burgundy Haze, Blue Mist and Plum Twilight).

The brand experience will liftoff from Friday 31st January to Sunday 2nd February at Bondi Beach in prime position, right by the main lifeguard tower. Maybelline New York planes will be flying across the Sydney shoreline and across Bondi 11-11:30am showing Australia that ‘Length Does Matter’.

Friday, 31st January: 10:30AM-7PM
Saturday, 1st February: 10AM-7PM
Sunday, 2nd February: 10AM-7PM